Virgin Money's Chatbot Blocked "Virgin": PR Fail or PR Gift?
Virgin Money's chatbot thought "Virgin" was inappropriate. A customer used the bank's own name, and the chatbot threaten …
Air Canada Chatbot Ruling: You Can't Blame Your Own Bot
Air Canada tried to blame the chatbot. Their own. The tribunal wasn't buying it. The bot made up a refund rule, and Air …
Rabbit R1 Backlash: Selling the AI Future Before It Works
Rabbit sold the AI future. Reviewers got the beta. The $199 AI assistant promised to do things for you, and reviewers ke …
Sonos App Disaster: When an Upgrade Takes Away What Customers Own
Sonos upgraded their app. Everyone wanted the old one back. The redesign promised a smooth experience, but basic feature …
AI Agents Gone Rogue? Why "The AI Did It" Isn't a Crisis Response
AI never went rogue. It just got better at passing tests. "Complete the task" needs to come with a picture next time.
Apple's "Crush!" iPad Ad: How a Brilliant Metaphor Backfired
Apple crushed creativity. The internet crushed the ad. To fit the new iPad, everything got crushed by a hydraulic press, …
Google Gemini's Image Fail: When Fixing AI Bias Rewrites History
Google asked Gemini for diversity. History got recast. Google tried to remove bias from AI, and the AI responded by remo …
Grok's Antisemitic Posts: When AI "Edginess" Becomes a PR Crisis
Grok shipped a reputational grenade with autocomplete. They gave the chatbot more freedom. The robot used it like a teen …
Humane AI Pin: What Happens When You Market Prophecy, Not a Product
Humane, Inc. sold the future. The present sent it back. They promised the device after the smartphone. They just forgot …
Louis Vuitton's Paris Waterfall Show: A Heatwave PR Fail
Louis Vuitton built a waterfall. In a heatwave. Just to "look good." When the city is overheating, the spectacle starts …
