“Without publicity, a terrible thing happens… nothing.”—Phineas Taylor Barnum

Public Relations (PR): The Catalyst for ROI and Business Growth

In today’s competitive landscape, publicity and public relations (PR) are no longer optional—they are essential for achieving sustainable growth and building long-term trust with your target audience. The days of relying solely on traditional advertising and sales techniques are over. With consumers becoming increasingly informed and skeptical, businesses need to foster trust and credibility to stand out.

This is where JOTO PR comes in. We specialize in 3rd Party Credibility, the secret weapon behind modern ROI and growth. Our proven strategies help businesses establish trust, build awareness, and accelerate their success—delivering measurable results every time.

Why PR Matters in Today’s World

Every day, scandals and recalls shake public confidence in companies. As a result, consumers and B2B buyers alike are cautious about doing business with unknown entities. Ads and promotions alone don’t cut it anymore; they’re simply not enough to bridge the gap.

Take any major player in any industry—why do people trust them? Not because of chest-beating or self-promotion, but because someone else, an unbiased and influential source, vouched for them.

That’s the power of 3rd Party Credibility. It’s the essence of modern PR—strategically positioning you in the media to ensure your name is seen in the right context:

  • Articles about industry issues and solutions
  • Key opinion pieces that establish you as a thought leader
  • Earned media placements that position you as an expert

The result? Your sales team encounters prospects who are already familiar with and trust your brand, making every interaction smoother and more effective.

The ROI of Long-Term PR Campaigns

We don’t just promise results; we deliver them. Here’s what you can expect from long-term PR campaigns based on industry benchmarks and the outcomes we’ve achieved for hundreds of clients:

  1. Improved Brand Awareness: +20%
    • A 20% rise in brand awareness leads to:
      • Higher marketing ROI as more people recognize and trust your brand, amplifying your existing campaigns.
      • Increased lead generation by doubling conversion rates from cold prospects to marketing-qualified leads.
  2. Reduced Customer Acquisition Costs (CAC): -10% to -30%
    • Trust and visibility lower the effort and costs needed to attract new customers, driving profitability.
    • Funds can be reallocated to other growth-focused initiatives.
  3. Accelerated Sales Velocity: +15%
    • PR-enhanced credibility helps your sales team close deals faster.
    • Example: If your average deal takes 90 days, a 15% improvement reduces the timeline by ~13 days, significantly boosting quarterly revenues.
  4. Long-Term Financial Benefits
    • Sustainable growth: Companies with strong brand recognition grow twice as fast as lesser-known competitors.
    • Higher valuation multiples: Strong public perception leads to better valuations during funding rounds or acquisitions.

Real-World Success Stories

At JOTO PR, we have a proven track record of success. Just listen to what one of our clients in the technology industry had to say:

“The public relations initiatives we’ve implemented with JOTO PR have yielded tremendous results. It can be difficult for a startup to gain attention and respect within an industry; this requires a concerted and ongoing effort.

JOTO has helped us get the word out about who we are, what we do, and why we are experts in our field. By combining a superior product with consistent and continuous PR messaging, we have emerged as a major contender in the Internet security-training sector within the space of one year.

We’ve received a lot of good press and have been featured in local and national news stories. We now have a growing client base and enthusiastic affirmations as to the effectiveness of our training system. In one year, we were asked to bid on a 50,000-seat project. Later, we sold a 150,000-seat project to a large corporation.

These successes would not be possible if we hadn’t actively focused on building awareness and credibility. JOTO PR is great to work with, is an expert in the PR field, and gets us great results. I warmly recommend them.”
— PR Client, Technology Industry

What We Do for Our Clients

At JOTO PR, we wake up every morning with one goal: to establish 3rd Party Credibility for our clients. We do this by:

  • Positioning your brand in the media with the right stories, in the right outlets, at the right time.
  • Highlighting your expertise and solutions in the context of industry issues, controversies, and challenges.
  • Turning your name into a recognized authority in your industry, so people associate you with trust and influence.

When you work with us, you’ll experience:

  • Smoother sales processes: Your leads come pre-sold on your value.
  • Consistent growth: Watch your ROI climb higher quarter after quarter.
  • Expanded opportunities: Whether it’s new markets, funding rounds, or strategic partnerships, you’ll be poised for success.

Let’s Accelerate Your Growth

If your business feels stuck, uninspired by your current PR efforts, or running on empty, we’re here to help. We specialize in:

  • Revitalizing stagnant businesses
  • Taking over lackluster PR campaigns
  • Driving measurable growth and ROI

Contact Us for a Free Anti-PR Evaluation

Ready to see what JOTO PR can do for you? Let us show you the difference. Contact us today for a free Anti-PR evaluation with one of our specialized advisors.

JOTO PR Disruptors: Your Partner in Growth and Credibility