We convert PR from a “necessary evil” to “an integral part of your growth strategy” clients and CEOs rely upon and gladly report to their stakeholders.Our motto: “PR isn’t the answer. Results are.”

Here’s the deal: Even highly successful companies have trouble quantifying PR ROI. 84% of those surveyed are uncertain about the effects of PR spending. Leaders are frustrated with status quo – PR should bring new business, not bragging rights for big name firms. CEOs want to stay visible 24/7. Everyone is looking for continuous media hits, data-driven decisions, and a proven methodology to rely on. Nobody has to be uncertain, frustrated, or anxious about PR. At their heart, public relations is just about managing trust. It exists to bring down customer barriers (lack of credibility, familiarity, etc.)

The less barriers there are, the cheaper and more effective your marketing is. It’s that simple. So simple, that the industry at large lost sight of it.

Being effective is now an act of ANTI-PR.

This Anti-PR is at the core of our philosophy. JOTO is an ancient Japanese word that means “excellence; the best, very high class”. We strive to bring significant, measurable, and most importantly reliable ROI into your PR initiatives. There’s no silver bullet, mystical secret, or magical hit here – only purposeful, continuous effort.

This industry has a bad rep – and you deserve better!

PR NEEDS TO BE REDEFINED

As Karla Jo states:

“The PR industry has lost touch with reality resting on past accomplishments and failing to deliver the results today’s companies need.

Too often in the PR world, 6 months go by with one or two stories and PR firms respond with “we need more information” or “we’re working on it.”

CRISIS AVERTED

We come from the Crisis Management side of the world, where time is not a luxury. We apply all that we learned in Crisis Management to give every single client the very results and exposure they were pursuing in the first place. Unlike TV dramas, we don’t wait for some scandal to pull out all the stops to get you the press and continual coverage you need. (Actually we consider it a scandal if you don’t get press and respond accordingly.)

No excuses. No smoke and mirrors.

We convert PR from a “necessary evil” to “an integral part of your growth strategy” clients and CEOs rely upon and gladly report to their stakeholders.

Our motto: “PR isn’t the answer. Results are.”

Don’t take it from me – see what other successful business leaders have to say:

“Date coincident with working with JOTO PR, we have doubled as an organization, which was something I had not believed was possible in such a short amount of time.”
– John Hillman, CEO NWTC

“We engaged JOTO PR and had fantastic results. The coverage we got propelled us into a national spotlight and allowed us to gain an understanding of how to take advantage of PR. We now have over 400 employees. At the time we engaged JOTO PR, we were just under 50 employees. The PR positioned us as the market leader and has led to hundreds of times ROI.” Dev Pathik,
– Founder & CEO Sports Facilities Advisory | Sports Facilities Management

“JOTO PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve. Through our relationship with JOTO PR, we’ve come to understand not only how important corporate-level PR is to establishing momentum, but also to a company’s ability to increase and maintain consistent momentum. If there is any secret to PR, it is in maintaining momentum and the JOTO PR team is an expert at guiding a company through such an initiative.”
– Cleveland Brown, Founder & CEO Payscout, Inc.