Karla Jo Helms
CEO and Anti-PR Chief Strategist
Karla Jo discovered firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often decides whether one company is cheerfully chosen, or another is brutally rejected.
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help reinstate companies of goodwill back into the good graces of public opinion—operating on the ethic of getting it correct the first time, not depending on second chances and doing what it takes to excel.
Karla Jo has modeled her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. An expert on what it takes to sway the tide of public opinion, Karla Jo speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can utilize the power of PR to drive markets and impact market perception.
Lindsey Framer
Chief Marketing Officer Anti-PR
Meet Lindsey Framer, a leader in marketing innovation whose distinguished career dates to 2007. Lindsey brings a wealth of experience as the Chief Marketing Officer at JOTO PR Disruptors.
Specializing in demand generation, she leverages her deep expertise to empower businesses to achieve optimal marketing outcomes. Lindsey excels in driving high-quality lead generation through the strategic use of tailored tools and resources. She has guided numerous businesses across diverse industries to thrive in competitive markets, making her a pivotal force in positioning organizations for success.
Lindsey’s commitment to innovation and client-centric solutions drives tangible business outcomes. Her strategic leadership transforms promotional efforts, creating impactful engagement and sustained growth. Lindsey’s expertise in demand generation elevates our marketing initiatives and ensures our clients stand out in the ever-evolving market landscape.
Outside of work, Lindsey enjoys life in a quaint seaside town outside Boston with her daughter, son, husband, and beloved dog. Her family and coastal surroundings inspire her creativity and fuel her passion for delivering innovative marketing strategies.
Wendy Para
Anti-PR Chief of Staff
With over 15 years of impactful leadership, Wendy Para serves as Chief of Staff at JOTO PR Disruptors, where she amplifies strategic alignment and drives high-level initiatives for an Anti-PR agency redefining public relations. Known for her tactical vision and results-oriented approach, Wendy consistently transforms complex goals into actionable outcomes. Her expertise in developing clear communication channels and bridging strategic gaps ensures seamless information flow and cohesive alignment between executive leadership and strategic teams.
Wendy’s dedication to fostering a strong, purpose-driven culture empowers individuals at every level to contribute meaningfully to a shared vision, enhancing unity and impact across the agency. Her experience spans rapid-growth startups and dynamic environments, where she has navigated scaling challenges, optimized team alignment, and implemented strategies that support sustained growth. Her adaptability and strategic foresight provide the backbone for sustainable success in fast-paced markets.
In her downtime, Wendy enjoys spending time with her husband, playing with her dogs, and immersing herself in a good book.
Cielo Salcedo
Anti-PR Chief of Delivery & Excellence
With over a decade of experience, Cielo is an expert in transforming challenges into opportunities, empowering companies to thrive and unlocking their full potential. She began her career in crisis communication, where she developed a sharp ability to navigate high-stakes situations with precision. From there, she expanded into the fast-paced world of consumer goods, building expertise in digital strategy, influencer marketing, brand management, corporate PR, events, and activations.
Cielo has led impactful, results-driven campaigns across diverse industries, including technology, health, finance, beauty, and FMCG. She has collaborated with global powerhouses like Heineken, L’Oréal, Bayer, Kenvue, Kimberly-Clark, and ICBC. Known for blending creative vision with analytical precision, her leadership consistently delivers measurable ROI, elevating brand visibility and audience trust.
Cielo’s passion is creativity and fostering authentic connections. A self-proclaimed music connoisseur and proud cat enthusiast, she loves hosting friends at home, preparing unforgettable meals, and curating the perfect soundtrack to every gathering.
Maxi Parilli
Anti-PR Account Executive
Maxi Parilli epitomizes the ethos of the disruptively innovative Anti-PR agency. With over a decade in public relations and a transformative influence in the nonprofit sector, she has been instrumental in advancing social programs across both Latin and North America. Maxi's collaborations with government officials and strategic advocacy in Education, Drug Rehabilitation, and Criminal Reform have redefined the standards of public engagement. Her mastery in PR campaigns, crisis communications, and reputation management has consistently turned challenges into opportunities, safeguarding and elevating organizational impact.
A trailblazer with 23 years of leadership in high-performance sales coaching, Maxi's influence extends to empowering teams and individuals to achieve unparalleled success. Her entrepreneurial ventures and hands-on mentorship have driven significant growth for business owners, securing her place as a cornerstone advisor within the business landscape.
Maxi’s commitment to the community reflects her deeply ingrained values. Alongside her two children and their standard poodle, she has contributed over 700 hours to volunteer initiatives in 2023 and 2024, earning the Presidential Gold Medal for Volunteer Service from President Biden. For Maxi, service isn't just a mission—it’s a lifestyle that anchors her professional and personal journey.
Her diverse expertise, relentless drive for innovation, and unwavering dedication to social impact position her as a formidable force at the forefront of public relations and advocacy.
Steve Kahan
Steve Kahan is a serial entrepreneur with a proven track record for producing breakthrough revenue growth in brutally competitive marketplaces. He has successfully helped grow seven startup companies from early-stage to going public or being sold, resulting in nearly $5 billion in shareholder value. He is best known for his ability to plan marketing strategies and execute them so that companies accelerate revenue, grow market share, and consistently deliver superior returns for shareholders. Steve is the author of the Amazon bestselling book, “Be a Startup Superstar” and the WSJ bestselling book, “High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time.”
Stuart Long
Stuart Long is an experienced CEO and Mentor with a demonstrated 25 year history of rapidly scaling companies in the medical device & HCIT industry. Skilled in Enterprise & SaaS based Software & Hardware, Medical Devices, Healthcare Information Technology (HCIT). He is a strong professional with a focus in Marketing Strategy from Cornell University – Johnson Graduate School of Management.
Mikel Lindsaar
Mikel Lindsaar is the CEO and Founder of StoreConnect, a Salesforce AppExchange solution that along with Salesforce provides the Worlds Most Powerful SMB eCommerce solution.
Lindsaar is an experienced technology entrepreneur whose mission is to infuse small and medium-sized businesses with the power to be successful in eCommerce 3.0 and scale to meet growing demand. His experience extends throughout the entire IT stack; from network infrastructure design, through to VOIP and telephony all the way through to custom web application development and running successful SaaS businesses. His specialties are organization development and consulting, Ruby, Ruby on Rails, server architecture, business management, executive consulting.
Tim Hillison
Tim Hillison is the Founder and CMO of Entry Point 1, a growth advisory consultancy specializing in B2B SaaS and technology startups and scaleups. With 25 years of global marketing experience, Tim has led marketing initiatives for some of the world’s most renowned brands, including Visa, Microsoft, and PayPal. His expertise extends across Fortune 500 enterprises and fast-moving venture-funded technology startups, from Series A to E. Tim has successfully launched over $1 billion in products and campaigns and has spearheaded global go-to-market strategies in regions including the US, EMEA, and APAC for PwC and Cognizant. In addition to his role at Entry Point 1, he serves as a Fractional CMO and GTM Advisor, offering strategic guidance to B2B startups and scaleups.
