In today’s marketplace, your reputation isn’t decided behind closed doors — it’s decided in the Court of Public Opinion.
If you don’t control your narrative, someone else will: competitors, media, or misinformation.

JOTO PR Disruptors™ developed the Anti-PR® Public Opinion Training to arm executives, founders, and spokespeople with the same tools used by elite crisis managers to engineer influence.

1. The History of PR and how to outplay traditional media manipulation.

2. The Physics of Public Opinion — why every empty space is filled with speculation unless you fill it first.

3. The Mathematics of Influence — the formula for momentum, visibility, and Share of Voice.

4. The Science of Emotion — how feelings drive media, investors, and public trust.

5. Offensive PR: using crisis tactics proactively to stay visible.

6. How the Media Really Works: what journalists actually buy, and how to package your expertise.

7. Leadership ROI: trained leaders achieve 5–6x greater visibility and faster sales velocity

1. Half-Day Intensive: 4 hours — for executives who need a rapid download of Anti-PR® principles.
   
   
2. Full-Day Workshop: 8 hours — for teams ready to master the science of public opinion with hands-on application.
   
   
3. Retreat Weekend: 2–3 days — immersive alignment for founders, boards, and leadership teams.

Add-On: Media Training Program (Up to 3 days) — turn spokespeople into confident, quotable leaders.

Phase 1: Smart Market PR Research™ & Leadership Buy-In
Interviews, perception mapping, and communication blueprints to align leadership.

Phase 2: Public Opinion Hatting Session (Workshop or Retreat)
Hands-on training in the physics, math, and emotion behind public opinion.

Phase 3: Media Training (Add-On)
In-person or virtual coaching for interviews and high-pressure communication.

From Mentioned to Remembered.

When leadership understands how public opinion works, campaigns achieve measurable lift:

• 5–6x increase in campaign visibility

• Higher ROI and faster sales velocity

• Stronger investor and market confidence

“Training gave me the clarity to frame our story, so the right voices amplified it. We doubled in growth in a surprisingly short time.”
~ L.B., Chief Growth Strategist

“It’s not about chasing reporters, it’s about controlling the ecosystem of perception. That knowledge alone shortened my fundraising cycle and delivered a 10X return on ad spend.”
~ D.K. Founder

Founder and CEO of JOTO PR Disruptors™ and creator of the Anti-PR® method. Helms teaches executives how to weaponize visibility, credibility, and narrative control — using the same principles that have driven market dominance for decades.