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ANTI-PR® Campaign Services

The Science Behind Disruption

Our proprietary Anti-PR® methodology blends crisis-management algorithms with media science to generate consistent, earned third-party credibility that builds public trust and drives measurable business growth.

Each campaign is strategically designed around your company’s:

  • Growth stage

  • Market saturation goals

  • Desired velocity of exposure

The result? Sustained visibility, narrative control, and market leadership—without traditional PR spin.

Anti-PR® Services & Packages Overview

Our campaign tiers are engineered to scale with your business. Every level builds on the foundation of a Strategic Communications Plan (SCP)—a prerequisite for all ongoing campaigns that ensures accuracy, alignment, and impact.

Strategic Communications Plan (SCP)

strategic communications plan

Duration: 1 month
Purpose: The essential first step in every U.S. campaign.
Deliverables:

  • Deep-dive analysis of your brand, market, competitors, and media landscape

  • Message positioning and narrative development

  • Tactical campaign calendar and blueprint

Outcome:
A mapped blueprint for success—accurately positioning your company for maximum media impact and differentiation. (Required for all campaigns.)

Startup Campaigns

anti-pr startup campaignsQuarterly Startup Campaign

Duration: 12 months
Deliverables:

  • 4 news releases*

  • 80 hours of media relations*

  • 6 bylined articles*

Results:
~18 major media stories* across trade, business, and mainstream press.
Ideal for: Early-stage companies establishing initial market presence.
(SCP required.)

Bi-Monthly Startup Campaign

Duration: 12 months
Deliverables:

  • 6 news releases*

  • 90 hours of media relations*

  • 8 bylined articles*

Results:
~24 major media stories* in industry, regional, and mainstream outlets.
Ideal for: Startups ready to build consistent brand recognition and authority.
(SCP required.)

Ramp-Up Campaigns

anti-pr ramp up campaignsRamp-Up Standard Campaign

Duration: 12 months
Deliverables:

  • 12 news releases*

  • 120 hours of media relations*

  • 12 bylined articles*

Results:
~36 major media stories* across high-authority outlets—driving steady growth and market leadership.
(SCP included.)

Ramp-Up Standard Campaign PLUS

Duration: 12 months
Deliverables:

  • 12 news releases*

  • 240 hours of media relations*

  • 24 bylined articles*

Results:
~72 major media stories* across industry, national, and broadcast media.
Ideal for: Scaling visibility and narrative control.
(SCP included.)

Aggressive Expansion Campaigns

aggressive expansion campaigns

Jump-Start Campaign

Duration: 12 months
Deliverables:

  • 24 news releases*

  • 240 hours of media relations*

  • 28 bylined articles*

Results:
~84 major media stories*—aggressively expanding your share of voice and thought leadership.
(SCP included.)

Jump-Start Campaign PLUS

Duration: 12 months
Deliverables:

  • 24 news releases*

  • 360 hours of media relations*

  • 32 bylined articles*

Results:
~96 major media stories*—dominating key sectors and elevating executive visibility across multi-tier media.
(SCP included.)

Market Domination Campaign

anti-pr marketing domination

Domination Campaign

Duration: 12 months
Deliverables:

  • 24 news releases*

  • 480 hours of media relations*

  • Up to 40 bylined articles*

  • Optional inclusion of two additional global markets

Results:
~120 major media stories* spanning national and international press.
Goal: Achieve true market leadership through saturation, repetition, and narrative control.
(SCP included.)

Anti-PR FAQ's

Are there any add-ons & customization options?

All campaigns can be customized for U.S., international, or dual-market visibility.
Optional add-ons include:

  • Crisis response and rapid media intervention

  • Executive media training

  • Survey creation & data storytelling

  • Event PR

  • Social media amplification

  • Thought-leadership ghostwriting

Notes & Definitions

Estimates:
All deliverables and story counts are based on campaign level and media interest.

Mandatory SCP:
A Strategic Communications Plan is required for all campaigns unless otherwise specified.

What Is a News Release?

A news release (not a typical press release) is written in Associated Press (AP) style, distributed directly to journalists and editors. Each release:

  • Drives the defined message of your campaign

  • Targets your defined audiences using strategic SEO tags

  • Is distributed via JOTO PR’s media distribution network

  • Reaches curated, industry-specific journalists, bloggers, and publications

This precision ensures maximum visibility and relevance across digital and print outlets.

How Media Pitching Works

Beyond news releases, JOTO PR actively pitches stories and angles to select media contacts.
Our exclusive pitching process dedicates specific hours each month to:

  • Develop fresh story ideas

  • Curate customized journalist and influencer lists

  • Secure coverage aligned with your target industry, product, or message

This high-touch approach drives consistent earned placements and brand authority.

What Is a Bylined Article?

A bylined article showcases you as the thought leader. It is:

  • An educational, non-promotional piece written under your name

  • Published in industry or trade publications seeking Key Opinion Leaders (KOLs)

  • Accompanied by your bio and headshot—your built-in promotion

Each byline is custom written to the publication’s tone and audience, lending credibility and trust while positioning you as an expert voice in your space.

Ready to Disrupt the Status Quo?