Everyone Talks About Nearshoring. Few Start With the Job
Businesses should define the work first, then choose domestic, nearshore or offshore talent based on skills, operating r …
B2B Brands Keep Renting Attention. Breaker Says It's Time to Own the Audience Relationship
Breaker argues that the real value of a newsletter lies in direct audience access, not subscriber volume alone. Direct a …
ANTI-PR NEWSJACKING: When the News Breaks, We Move.
Breaking news doesn't wait for your communications calendar.
Stop Measuring PR by Noise: Evaluate PR by the Signals Buyers and Investors Actually Respond To
If your PR report looks busy but your pipeline stays quiet, you’re tracking the wrong metrics. Traditional media clips a …
Nick Westcott Named Head of Establishment as JOTO PR Disruptors Expands Anti-PR Operations
In a cross-functional role spanning people, sales, marketing, and internal systems, Westcott will help establish the str …
A New PBM Contract Does Not Guarantee Better Results, SHARx Explains Why
As employers reevaluate their pharmacy benefit arrangements, SHARx warns that comparing rebates, discounts, and guarante …
As Health Care Groups Expand, Magna5 Warns that Vendor Access is a Hidden Cyber Risk
To ensure operational resilience and protect sensitive data, Magna5 says private practices must implement strict governa …
Pharmacy System Rewards the Wrong Results. It is Working as Designed
Rebates, specialty pharmacy revenue, and standard performance metrics can make pharmacy benefit management appear succes …
Why Bank Remediation Falls Short When Institutions Treat Findings in Isolation
As the OCC continues to issue and terminate bank enforcement actions, FFERM founder and CEO Dr. Jeffrey L. Edwards says …
