The Myth of Impressions: Why Anti-PR Wins
Impressions are the PR industry’s favorite smoke screen. You watch vendors at every conference shouting about reach and …
The PR Metric That Actually Matters for Tech Leaders
Vanity metrics like impressions and mentions won’t get you past the boardroom’s tough questions. You’ve seen the glossy …
Exposing the Deadly Guesswork in Cancer Care: JOTO PR Signs First Ascent Biomedical
JOTO PR Disruptors™ has signed First Ascent Biomedical to amplify its AI-driven precision medicine technology transformi …
JOTO PR Signs Alpha Structural to Help Address America’s Rising Seismic Threats
JOTO PR Disruptors™ has signed Alpha Structural, a Los Angeles-based engineering firm recognized for its expertise in st …
Wisner Baum, JOTO PR Disruptors™’ Latest Client, Leads the Fight for Transparency and Justice
JOTO PR Disruptors™ has signed Wisner Baum LLP, a leading Los Angeles plaintiff firm, to amplify its voice on corporate …
