Virgin Money's Chatbot Blocked "Virgin": PR Fail or PR Gift?
Virgin Money's chatbot thought "Virgin" was inappropriate. A customer used the bank's own name, and the chatbot threaten …
Grok's Antisemitic Posts: When AI "Edginess" Becomes a PR Crisis
Grok shipped a reputational grenade with autocomplete. They gave the chatbot more freedom. The robot used it like a teen …
Levi's Stadium Cover-Up: Why FIFA's Logo Tarp Backfired
They covered the logo. You kept the brand. FIFA tried to erase them, and Levi's reminded everyone that strong brands do …
"FTX Is Fine": Why False Calm Turns a Crisis Into a Collapse
First rule in communication crisis management: never tweet the opposite of what you know is about to happen.
Burger King's "Women Belong in the Kitchen" Tweet: Why Nobody Reads the Second Tweet
Burger King made a mess and learned the oldest rule in digital comms since dial-up modems walked around the Earth: nobod …
