Why Getting Cited by ChatGPT Now Matters More Than Ranking on Google
Ranking number one on Google no longer means your brand shows up when a buyer asks AI for a recommendation. AI search en …
Why AI-Generated Content Is Quietly Costing Brands Trust (and What to Do Instead)
Every brand is publishing more content than ever, and audiences are trusting less of it. New consumer research shows dis …
ANTI-PR NEWSJACKING: When the News Breaks, We Move.
Breaking news doesn't wait for your communications calendar.
Stop Measuring PR by Noise: Evaluate PR by the Signals Buyers and Investors Actually Respond To
If your PR report looks busy but your pipeline stays quiet, you’re tracking the wrong metrics. Traditional media clips a …
Why Glossy PR Reports Hide Weak Market Influence (and What to Measure Instead)
Glossy PR reports can make your team look busy while the market barely notices. You might be celebrating media placement …
When PR Is Working: The Business Outcomes Disruptive Companies Should Demand
Forget what you think PR success looks like. It’s not about the noise or the number of mentions. For disruptive companie …
How to Judge a PR Effort by Credibility, Not Clip Count
Clip counts don’t close deals. You’ve seen the endless reports filled with media mentions that don’t move the needle. Wh …
What Disruptive Companies Should Measure Instead of Impressions to Earn Real Market Influence
Impressions have long been the go-to metric in PR, but they don’t tell the real story. You can rack up millions of eyeba …
Category Leaders Track Trust—Not Visibility—in High‑Stakes Markets
You’ve been handed reach and impression reports that tell you how many eyes saw your name—but not whether those eyes tru …
The plainspoken scorecard for separating real PR influence from vanity numbers
Most PR reports look busy but fail to show what really changed in the market. You’re told to celebrate reach, yet the bu …
