Disruption: a major change in an industry, business strategy, etc., particularly relating to the introduction of a new product or service.
Exposure: brand visibility referring to the extent to which a company’s target market is exposed to the company’s communications about its product, services or initiatives.
Influence: the power to change or affect someone or something; the capacity to cause changes without directly causing them.

It’s starts with our intolerance of mediocrity and our demand, skill, and mastery in obtaining results. At the JoTo PR agency, we believe that trying to execute Anti-Public Relations services without marketing intelligence is like presenting a pretty face without a brain. We combine our proprietary marketing research services with your Anti-PR campaigns, enabling you to receive a greater return on your investment.

We come from the Crisis Management side of the world, where time is not a luxury. Every company is different. A tailored strategy development is modified to each client in accordance with what they are trying to achieve with their PR. Once your plan is agreed upon, we then move that strategy into specific, public relations action-steps and programs that implement your strategic plan.

“We signed Bank of America® up for our eVault solution. The first was Wells Fargo©, who signed three weeks prior. Wells came to the table because of the PR efforts from JoTo PR. Plus 3 other major lenders are lining up for eVault and eDocs right behind. Thanks to the team at JoTo PR for being instrumental and starting the avalanche.”
• Curt Larson, VP Marketing Open Dealer Exchange