"The PR industry has lost touch with reality, resting on past accomplishments and failing to deliver results to meet today's needs. It's simple: there's way too much 'smoke and mirrors' in the PR world and not enough delivery of results. JoTo PR changes all that."
JOTO PR Disruptors - Anti-PR
Get Measurable Results Instead Of Smoke And Mirrors

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- The 3 Stages of Public Relations that fuel your Return On Investment (ROI)
- Real examples of PR metrics
- Why not all PR agencies consider ROI and how to find one that does

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Goodbye to the Status Quo of PR. Hello to Anti-PR.
PR THAT DELIVERS ROI
MEASURABLY GAIN BRAND AWARENESS
Leave Smoke and Mirrors Behind: Experience Measurable PR Results with JOTO PR Disruptors
DISRUPTION • EXPOSURE • INFLUENCE = ROI
Our Anti-PR strategy warms up your market, breaks down resistance in a measurable way, and makes people more interested and comfortable doing business with you.
- Disruption: We shake things up, so you stand out in the crowded media and internet space. Then we target the right channels, publications, and key influencers to embrace your disruptive message.
- Exposure: We use mathematics from our crisis management backgrounds to know how much exposure you need to create a perception shift from new-kid-on-the-block to a steadfast pillar of the industry.
- Influence: Our Anti-PR Strategists know what it takes to pervade your market with your message, turning you into an influencer, then a thought leader, and finally reaching the tipping point of adoption where your brand is so well known it makes the sale.

Anti-PR & How it Helps Your Brand
Anti-PR CREATES MEASURABLE RESULTS
To us, slow equals smoke and mirrors. As Crisis Management alumni, we know explanations and excuses are never acceptable substitutes for speed, precision and effectiveness. We use math & science to control the messaging and pull out all the stops to get you the kind of results and exposure you were seeking in the first place. We don’t wait for some scandal to get you the continual coverage you need.

Disruptive Leaders Need Disruptive Messaging
We deliver the measurable PR impact that you need!
The PR industry has lost touch with reality resting on past accomplishments and failing to deliver the results today’s companies need. We exist to change that standard and revolutionize not only how PR is perceived but also we bring accountability back to PR with measurable ROI. As entrepreneurs and Crisis management veterans, we know every dollar must work hard for our company, so we share same that sentiment with our clients.

See What Our Clients Have to Say.
JOTO PR really puts a flag on the ground to show the importance of PR. Talk about hitting the right targets with the right topics. What a homerun!
Beth Sweeney Chief Marketing Officer, MTech Mobility

With JOTO PR Disruptors’ Anti-PR Strategy, we’ve gotten media exposure that increased our website traffic by 266% in 8 months.
Heather Gonzalez Vice President of Global Communications and Strategic Alliances, Technologent

JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve.
Cleveland Brown Founder & CEO of Payscout, Inc.

The coverage we got with JOTO PR Disruptors propelled us into a national spotlight. We went from 50 to over 400 employees. The PR positioned us as the market leader and has led to hundreds of times ROI.
Dev Pathik Founder & CEO Sports Facilities Advisory | Sports Facilities Management

Anti-PR Stories Told
Media Reach*
Decision Makers Reach*
Avg Revenue Increase*
Imagine what we can do for you!
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“PR is absolutely critical. A good PR story is infinitely more effective than a front page Ad.”