I’ll start by paraphrasing Former Secretary of Defense Donald Rumsfeld: there are the known unknowns and there are the unknown unknowns. What he meant by that was that there’s information that we know [...]
While market research can help a company reverse a sales slump, assumptions can get you into PR trouble. Case in point, Indra Nooyi became Chairman of PepsiCo, maker of Doritos, in 2006, a few months [...]
A case for marketing research: What you think you may know about your consumers can be drastically different than what they really want from a company or product like yours. Do you have an app comp [...]
via Bulldog Reporter Daily Dog JoTo PR (www.jotopr.com), a Clearwater-based public relations firm notable for its innovative business practices, has found through its own analysis that marketing re [...]
Key influencer market research is the foundation to building a resilient business – whether a start up or a going concern. Congratulations! You’ve embarked on a new business and you think you’ve co [...]
At the core of business development is women-owned start-ups. A new Tampa Bay organization is exploring how to capitalize on the burgeoning female dominated environment today. At JoTo PR, we believ [...]
PR is such a vastly misunderstood subject (but does not have to be) that people understand PR by comparing it to what it is not – in terms of what not to do. In light of that, there are three [...]
