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Does Your Business Have A Blog Content Strategy?

Author: Karla Jo HelmsOn: Oct 09Categories: Case Studies, Company Blog, JoTo PR

Does Your Business Have A Blog Content Strategy?

Case Studies, Company Blog, JoTo PR

A written, well-defined blog content strategy – this is what separates truly great blogs from good ones. With a written blog strategy, your chances of success pretty much double. Companies relying solely on verbal content strategies have about 32% effectiveness....

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Dangerous Crisis Management Mistakes

Author: Karla Jo HelmsOn: Oct 09Categories: Case Studies, JoTo PR

Dangerous Crisis Management Mistakes

Case Studies, JoTo PR

Why do we feel the need to introduce you to basic crisis management facts? Because, sooner or later, virtually every business will be forced to weather a crisis. The phrase “weathering the crisis”, however, can mean a couple of things. Your...

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Content Marketing For Small Businesses

Author: Karla Jo HelmsOn: Oct 09Categories: #PRDisruption, Case Studies, JoTo PR

Content Marketing For Small Businesses

#PRDisruption, Case Studies, JoTo PR

Everywhere you look, you will see content marketing. It’s been that way seemingly forever. But it can be hard to zero in on the deeper meaning when a word, term, or phrase – like content marketing strategies – is thrown around. The manner in...

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#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.

Author: Jeaunae PearsonOn: Sep 30Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.

Case Studies, Company Blog, JoTo PR

Crises. They’re not a matter of if they happen; they’re a matter of when. Wherever they come from, internally or externally, just one crisis can sink your business for good. That’s not negative thinking – it’s reality. Don’t want to think...

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#PRCaseStudy: Say It Loud, Say It Clear…and You’ll Say Hello to ROI!

Author: Jeaunae PearsonOn: Sep 29Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: Say It Loud, Say It Clear…and You’ll Say Hello to ROI!

Case Studies, Company Blog, JoTo PR

You know, my clients are at the top of their respective games; their products and services are the best of the best! They’re solving their own clients’ problems and have earned their reputation over and over again. And that’s exactly what you want...

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#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Author: Jeaunae PearsonOn: Sep 28Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Case Studies, Company Blog, JoTo PR

Think about it: Just about everyone you know is on one or more social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.). It’s not a trend or a fad. It’s now the norm. Sure you could argue that they started out as fads, new ways to talk...

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#PRCaseStudy: With a Little Help From My Friends – I’m Now the Sh!t!

Author: Jeaunae PearsonOn: Sep 24Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: With a Little Help From My Friends – I’m Now the Sh!t!

Case Studies, Company Blog, JoTo PR

What do you call a business that has second-to-none products and services, is led by a CEO with tremendous business know-how and experience, but no publicity? No public relations effort? I call it likely doomed to failure. I know, that’s a really harsh...

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#PRCaseStudy: Extra! Extra! Read All About It! Press Releases Are the Jam!

Author: Jeaunae PearsonOn: Sep 23Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: Extra! Extra! Read All About It! Press Releases Are the Jam!

Case Studies, Company Blog, JoTo PR

One business. 30 media stories. In one year. Yes, you read that right. 30 stories. And just how does that happen??? How does one business get that much press??? You might be thinking that is MUST be bad if anyone gets that much attention and it’s then...

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#PRCaseStudy: Make a New Plan, Stan! A Strategic Communications Plan, That Is.

Author: Jeaunae PearsonOn: Sep 16Categories: #WhatIsPR, Case Studies, Company Blog, JoTo PR, PR Tips

#PRCaseStudy: Make a New Plan, Stan! A Strategic Communications Plan, That Is.

#WhatIsPR, Case Studies, Company Blog, JoTo PR, PR Tips

I get it: you’ve been working in your industry for years, decades even. You had a reliable stable of clients, steady ROI, and you were growing your business. You were on it. And then…2020. I won’t go into those details – you’ve already heard...

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#PRCaseStudy: She Blinded Me with Research, and Hit Me with Results

Author: Jeaunae PearsonOn: Sep 14Categories: #PRWINS, Case Studies, Company Blog

#PRCaseStudy: She Blinded Me with Research, and Hit Me with Results

#PRWINS, Case Studies, Company Blog

Since you’re here reading this, you obviously have PR on your mind. I know, I always do – it’s literally my business. I going to take a stab and guess that when you think of PR, you’re thinking press releases, stunts, and maybe even crisis management....

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