Case Studies

#PRCaseStudy: I See the Bad Moon A-Rising. I See Trouble on the Way. I See You Need Some TLC.

Crises. They’re not a matter of if they happen; they’re a matter of when. Wherever they come from, internally or externally, just one crisis can sink your business for good. That’s not negative thinking – it’s reality. Don’t want to think...
Read More

#PRCaseStudy: Say It Loud, Say It Clear…and You’ll Say Hello to ROI!

You know, my clients are at the top of their respective games; their products and services are the best of the best! They’re solving their own clients’ problems and have earned their reputation over and over again. And that’s exactly what you want...
Read More

#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Think about it: Just about everyone you know is on one or more social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.). It’s not a trend or a fad. It’s now the norm. Sure you could argue that they started out as fads, new ways to talk...
Read More

#PRCaseStudy: With a Little Help From My Friends – I’m Now the Sh!t!

What do you call a business that has second-to-none products and services, is led by a CEO with tremendous business know-how and experience, but no publicity? No public relations effort? I call it likely doomed to failure. I know, that’s a really harsh...
Read More

#PRCaseStudy: Extra! Extra! Read All About It! Press Releases Are the Jam!

One business. 30 media stories. In one year. Yes, you read that right. 30 stories. And just how does that happen??? How does one business get that much press??? You might be thinking that is MUST be bad if anyone gets that much attention and it’s then...
Read More

#PRCaseStudy: Make a New Plan, Stan! A Strategic Communications Plan, That Is.

I get it: you’ve been working in your industry for years, decades even. You had a reliable stable of clients, steady ROI, and you were growing your business. You were on it. And then…2020. I won’t go into those details – you’ve already heard...
Read More

#PRCaseStudy: She Blinded Me with Research, and Hit Me with Results

Since you’re here reading this, you obviously have PR on your mind. I know, I always do – it’s literally my business. I going to take a stab and guess that when you think of PR, you’re thinking press releases, stunts, and maybe even crisis management....
Read More

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.