“People do not buy goods and services. They buy relations, stories and magic.”
—Seth Godin

You have vision and a great product or service. Through professional writing and editing, we have the ability to communicate this information to your various publics, matching your message to their needs and desires.

JoTo PR provides industry-leading writing and editing services—to such an extent that we were called upon by MSNBC to provide an online tutorial for businesses and authors on the subject of press releases.

Your PR Is Enhanced By Professional Writing:
Public relations is a powerful tool. It can take your idea or vision and craft it in such a way as to make people start thinking the way that you want them to think. So, by the time you actually deliver your marketing materials that sell a product or service, people already have an idea about your company that makes them more receptive and responsive to your marketing messages. The whole purpose of business PR is to ensure a better return on investment (ROI) for your marketing dollars. We understand writing for business. Our professional writers and editors are technically proficient in PR and marketing—we know when to use the different principles, and how. We can take your ideas and input, match them with the intelligence garnered from our market research data, and turn out content that will not only wow your public, but enlighten them, as well. In today’s New Economy, the buying cycle demands that you educate your public about your company, its products and services—and our professionals can do this job.

JoTo PR Provides Professional Writing Aimed At Your Target Market:
First-rate PR writers and editors understand that they not only need to write for the clients’ target markets, but that the first layer is writing for the media that serve as the gateway to those target markets. It’s an exceptional skill. JoTo PR understands what the press wants. Our result-generating press releases are based on technical features known and accepted by journalists. But formats and methods only go so far; we write solely to generate news stories for our clients. And these do generate media attention. We combine traditional methods of writing with new digital techniques, including SEO (Search Engine Optimization). News release distribution is one of the most popular tools used for link building. Through consistent newsworthy press releases, we can help you quickly build a large volume of links back to your website, using the keywords that consumers use to search for your products and services. The more backlinks your site has from quality websites (such as news outlets), the higher it ranks for the keywords targeted. In addition to our press releases, JoTo PR develops original written materials for web sites, email marketing, books, magazines, trade journals, online publications and company newsletters. JoTo PR’s writers and editors conduct research on their topics as needed, combining information from personal observation, online sources, market research and interviews. Our professional writing and editing services include, but are not limited to:

• Press Releases
• Articles
• Blog Posts
• Newsletters
• Case Studies
• White Papers
• Industry Reports
• Advertising Copy

Our writers and editors are ready to provide the impact you want to have on your customers and prospects.