“My background is in Communications and Public Relations, but like many PR pros I ended up in Sales and Marketing and only applying PR as one aspect of my communications strategy. Being responsible for our company’s global communications strategy and all aspects of its branding, what I value about working with JOTO PR Disruptors is that they have really helped me understand the ROI of PR and how changing public opinion equates into action. Since PR’s job is to be an image shaper, seeing how that translates into more positive activity for our brand has been game changing.
“With JoTo PR’s Anti-PR Strategy, our company has been able to get valuable exposure from credible media outlets that has not only helped increase the traffic to our website by 266% in 8 short months, but it also has received the attention of our key competitors, which is always great for morale! From the consistent hard-news news releases causing massive exposure, to the earned media endorsing our brand, I clearly see the positive role PR plays in the entire aspect of successful marketing- PR starts the fire and marketing fans the flames. And we have been able to increasingly fan those flames with the exposure we have been getting.”