JoTo PR

Marketing and PR – What the [BLEEP]’s the Difference?

It’s a question I get a LOT. And if you’re among those asking it, you’ve come to the right place. Don’t feel bad if you think they’re one and the same – it’s a common misconception that even the most seasoned business executives make. On...
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#PRWin: IHOP Changes Name, Public Loses Mind

#PRWin: IHOP Wins Over the Public with Hamburgers? In case you didn’t know, “IHOP” is short for The International House of Pancakes. The famous breakfast food restaurant chain began using the shorter acronym back in 1973. At the time they were using...
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