JoTo PR (www.jotopr.com), a Clearwater-based public relations firm notable for its innovative business practices, has found through its own analysis that marketing research is influential in driving business success.
With a proprietary market research system, JoTo PR says that businesses can attain critical mass by first gleaning and then targeting the demands of consumers.
JoTo PR favors a more modernized approach to market research analysis the company analyzes potential target markets before its client campaigns are created. This exact and unique research technique enables companies to distinguish the needs and wants of their target markets, leading to far more accurate results and more business for their clients. The PR firm’s pilot case was a client in the physical therapy industry, and JoTo’s method was proven to get results.
Case in point:
The client, a physical therapist and Inc. 5000 winner, initially wanted to find out why people weren’t responding to his marketing campaigns. His market research revealed the correct buttons to use, as well as the preferred method of promotion. Results: Upon execution of his new campaign, the number of calls into the physical therapist’s practice on a Monday had already equaled the amount of an entire week’s calls in the recent past. In four weeks, patient visits increased by 83.33%.