Social Media Marketing has been figured out and robustly mapped for B2C, so why are so many B2B companies behind the times in this arena? By Karla Jo Helms Social Media came onto the scene with a bang two... Read More JetBlue capitalized on the media storm that was political and successfully parlayed the 2012 election into a successful social media campaign – unheard of for private-sector companies. There are several factors... Read More Social Media a Vital Tool in Crisis Management Social media is a great form of communication, but the problem is there are a lot of people who do not use it as such. When it comes to successful PR in business, especially... Read More via Fox News “Who do you blame for Congress’ inability to compromise? FOX 13’s Craig Patrick has a theory that will leave you laughing and shaking your head at the same time. Don’t miss this... Read More Social media PR has become the immediate avenue for spreading breaking news like wildfire. The Boston Marathon Bombing was one of the most unexpected and terrifying events in recent history – but with the help... Read More I truly do not know what has been going on with Yahoo these past few years. The internal struggles and turnovers make constant headlines. But therein lays the problem – the constant headlines. Who is running their... Read More This month of May we are hooking you up with some of our favorite videos, articles and sites – and remmeber, it’s never too late to chase your dreams. Rock on! We Like Him Australian singer Gotye has become... Read More Handling the Crisis Before It Happens It’s a wild world out there and that old Boy Scout motto of being prepared is more important and relevant than ever before. There is this light coating of social veneer... Read More How do media innovators weigh the various social, mobile and other technologies in terms of their potential for storytelling, audience engagement and revenue? How do they separate hype from reality? Read More Okay so the folks at Sony raise the price of two of the star’s album just hours after her passing and that of course the be a JoTo-Out but they said it was a mistake so does that really make it a Tweener or is... Read More
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