Anti-PR is really the difference between the existing apathy of the industry publicizing fluffy, no-result PR vs. our intolerance of mediocrity and our demand, skill and mastery in obtaining results.
JoTo PR breaks the entire mold: We use the science of Crisis Management to manage our client’s messaging in order to disrupt. It’s like strapping turbojets onto “everyday PR” yielding unprecedented results.
We Offer Anti-PR That Produce Results.
Learn more what Anti-PR is and how it helps your brand make the sale…
At the JoTo PR agency, we believe that trying to execute Anti-PR services without marketing intelligence is like presenting a pretty face without a brain. We combine our proprietary marketing research services with your Anti-PR campaigns, enabling you to receive a greater return on your investment.
We know that people want to be sure that spending money on you is a safe thing to do. By using our marketing research, we’re like the marines leading your charge into the minds of the consumer. Publicity and PR work in tandem.
Publicity is an important piece of Anti-PR and is the action of getting press coverage for you; real public relations, however, is the overall strategy of amassing stable relationships for you with your target publics.
We Put You On The Map
See who listens to JoTo PR Disruptors:
CNBC, Forbes, Inc. Magazine, NBC News, Reddit, USA Today, US World & News Report, Bloomberg Business, MarketWatch, Tech Target, Becker’s Hospital Review, Modern Healthcare, Financial Times, CNNMoney, The Wall Street Journal, The Economist, Yahoo Finance, TechCrunch.
What Is Anti-PR And How Does It Enhance Marketing?
Anti-PR is the fuel that runs your marketing campaign. Among the many benefits of incorporating a comprehensive Anti-PR program into your marketing program is that it creates all-important credibility by:
1) Lowering your cost per lead. An informed consumer is easier to find and to close.
2) Increasing your marketing ROI (return on investment). PR has a wide reach and can penetrate your marketplace by publicizing your story and your good works.
3) Augmenting the value of your business. Anti-PR gives you a step-up on the competition: you will win a warm spot in the hearts of your customers, thus improving your overall value in the market.
Anti-PR does what marketing cannot do. If done right, it pervades every aspect, every nook and every cranny so that your marketing strategy can be implemented without the emotional barriers that inhibit customers from purchasing, calling, or doing whatever else you want them to do.
To be blunt, if those emotional barriers are removed, your marketing can actually work.
Anti-PR Services Will Positively Impact Your Bottom Line
Let’s break down the entire real public relations process to allow you to have an inside view of how PR services work and come together to improve your image, your brand and—most importantly—your bottom line.
In order to fully understand PR, you should familiarize yourself with the public relations definitions we use at the JoTo PR firm:
Public Relations is the practice of creating, managing and changing the flow of information between an organization or individual and the target market(s) through exposure in credible outlets, and by offering a third-party legitimacy that advertising does not have.
Anti-PR does this, but on steroids.
By coordinating with a company’s or organization’s marketing effort, the JoTo Anti-PR agency can position your message to generate a broader impact. Like it or not, the public views a third-party endorsement as much more credible than a paid advertisement, no matter how much you paid for that ad or commercial.
Goodwill is measured by the intangible (and sometimes very tangible) returns from the positive relationship a business has created with its customers, prospects and the community.
Referrals to your business are directly proportional to the amount of goodwill that the people who are giving referrals have towards your business. These days, goodwill is money in the bank, and is sometimes even more important.
An Anti-PR campaign is a strategic promotional plan intended to create goodwill for a person or institution in order to make people more interested and more comfortable to do business with you. End result? More overall business.
The press release communications tool used in public relations is directed towards the members of the media for the purpose of announcing to the public anything deemed newsworthy. Press releases can be issued on a variety of topics, follow a strict format, and provide journalists with basic information needed to develop a news story.
The news release is an interchangeable term with press release, but JOTO PR Disruptors uses this terminology to differentiate a fluffy, 1st-party, braggadocios communication from a hard-news, new news release specifically for the media that positions your story, your news and your company right smack in the middle of breaking newsworthy information. News releases can be issued on a variety of topics; they too follow a strict format, and provide journalists with inside information to develop a disruptively innovative news story.
Social Media is the ability to harness word-of-mouth advertising to technology, resulting in an exponentially positive effect for a business, individual or organization. It’s like grass roots advertising on an entirely new and much wider plane.
Social Media has the unique power to multiply one-on-one conversations into the chain reaction of many-to-many dialogues by giving people the power to transform information from mere content readers into publishers. Think of it as word-of-mouth advertising to a much greater degree!
Marketing refers to the various processes involved in promoting, selling and distributing a product or service. The term evolved from its original meaning, which literally referred to going to the market to buy or sell goods or services.
Marketing creates demand—and is the necessary complement to Anti-PR—just like sales is the essential component to marketing.
Anti-PR > Marketing > Sales is the Intelligent Promotional Cycle.