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#WhatIsPR

Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) is considered the founder of modern public relations. The term “public relations” originated in the preface of the 1897 Yearbook of Railway Literature.... Read More
They’ve been here since before the advent of Social Media– the Internet troll. Even now of all times, as the news of COVID-19 sweeps the globe, there are individuals who find some personal satisfaction, perhaps... Read More
The news outlets are practically kicking down the door for experts to comment on stories, interviews and more. As Anti-PR Strategist of JOTO PR Disruptors, I can tell you that your opportunity to be seen, heard... Read More
You’d be surprised at the common misconception of what PR is, what it can do, and its power to bolster sales and produce ROI. By Karla Jo Helms Public Relations. You’ve seen it on TV, you’ve seen it promoted... Read More
Long live deception and the twisting of words…not. At one time there was clear differentiation between advertising and editorial. Then along came the advertorial or its modern day equivalent native advertising.... Read More

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