Marketing and PR – What the [BLEEP]’s the Difference?

It’s a question I get a LOT. And if you’re among those asking it, you’ve come to the right place. Don’t feel bad if you think they’re one and the same – it’s a common misconception that even the most seasoned business executives make. On...
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#PRWIN: And-now-for-your-post-election-palette-cleanser-kittens/

It’s certainly been a rollercoaster of a year – and we still have a couple of months left! PR has at times found that one thing that’s restorative. A something that’s universal. That something that makes us all go, “AWWWWWWW”. I’m talking...
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#PRCaseStudy: Make a New Plan, Stan! A Strategic Communications Plan, That Is.

I get it: you’ve been working in your industry for years, decades even. You had a reliable stable of clients, steady ROI, and you were growing your business. You were on it. And then…2020. I won’t go into those details – you’ve already heard...
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COVID-19 Social Media Help: Taming the Trolls

They’ve been here since before the advent of Social Media– the Internet troll. Even now of all times, as the news of COVID-19 sweeps the globe, there are individuals who find some personal satisfaction, perhaps even justification, for sowing fear,...
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COVID-19 MEDIA UPDATE: You Have Ways to Help?

The news outlets are practically kicking down the door for experts to comment on stories, interviews and more. As Anti-PR Strategist of JOTO PR Disruptors, I can tell you that your opportunity to be seen, heard and read on media outlets in both industry-specific...
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The Most Common Corporate Misunderstanding between PR and Marketing

The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business mediocrity and greatness. With the private sector adding 271,000...
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