Meet a company who provides pricing analytics solutions for property and casualty insurance companies. Quadrant gives actuary, product development, pricing, sales and marketing personnel at its client companies—which include all the major insurance carriers in the United States—the data they need to make accurate, data-driven decisions.
What’s Up?
An article in California Broker Magazine entitled Is Wearable Technology the Next Big Step in Insurance Analytics?
California Broker is a monthly magazine that targets life and health insurance agents, brokers, and financial planners.
From headsets to wristbands to smart watches, wearable tech is growing and shows no signs of stopping – and insurance companies have taken notice. According to a PwC report, 20% of Americans already own a wearable device. If you don’t own one yourself, chances are that you know someone who does. Wearable technology collects information about everything from your driving, eating, exercise, sleeping, and other habits, which provides invaluable insight to third parties, like your insurance company. This access to data has a huge impact on how insurance companies develop customer plans. For example, when a health insurance company gets data from your Fitbit or Apple Watch on your healthy lifestyle, you could be eligible for a reduced rate. This level of technology helps companies know what kind of lifestyle the customer lives, and can help them shape their policy to the customer. One-third of insurance executives use wearable technology. Sixty-three percent expect the the insurance industry to adopt the technologies broadly in the next two years.
This coverage in California Broker Magazine is in alignment with the PR strategy prescribed by JoTo PR for Quadrant Information Services that positions them as the original and best-selling data analytics technology for the P&C insurance industry, delivering comprehensive tools that elevate carriers’ strategic viewpoint, giving them accurate deep understanding into the competitive market.
Calculation (8,750 is the number of actual readers that read this article.) This online blog reaches 25,000 individual readers per month, each of whom has chosen it for its specific content and targeted audience. A win-win for all.
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