B2B Buyers Choose Favorites Before Sales Calls. Breaker Says Newsletters Win the Long Tail
With average B2B buying cycles lasting about 10 months and 95% winning vendors appearing on buyers' day-one shortlists, …
SHARx Urges HR and CFO Leaders to Rethink the True Cost of Pharmacy Benefits
As prescription spending continues to squeeze benefits budgets, SHARx says employers should measure the consequences in …
Wisner Baum Named to Leadership in Federal Spinal Cord Stimulator Litigation
Behram V. Parekh, a partner at Wisner Baum's Los Angeles office, has been appointed Co-Lead Counsel in the Boston Scient …
CMMC Phase II Is Paused, but Defense Contractors Face DFARS and FAR Cybersecurity Requirements
With Phase II third-party assessments suspended, Magna5 says contractors should verify current cybersecurity obligations …
SHARx Warns PBM Rebate Reform May Move Money Without Lowering Employer Costs
As regulators force greater transparency into pharmacy benefit management, SHARx says employers should look beyond rebat …
Why B2B Buyers Trust Your Founder More Than Your Brand in 2026
A founder's personal LinkedIn post now reaches roughly seven times more people than the same message posted from the com …
SHIP.com Introduces AI Shipping Manager and Agentic Commerce Tools for Online Sellers
SHIP AI proactively analyzes orders, recommends shipping options and prepares shipments while keeping financial approval …
Boyle Heights Fire Highlights Why Fire Resilience Must Extend Beyond Preventing Collapse
After a prolonged warehouse fire in Boyle Heights exposed roof-collapse and wall-instability hazards, structural repair …
Why Getting Cited by ChatGPT Now Matters More Than Ranking on Google
Ranking number one on Google no longer means your brand shows up when a buyer asks AI for a recommendation. AI search en …
First Ascent Biomedical Names Dr. Gilberto Lopes Chairman of Its Medical Advisory Board
University of Miami medical oncology chief and Sylvester global oncology leader will guide scientific strategy, clinical …
