First Ascent Biomedical Names Dr. Gilberto Lopes Chairman of Its Medical Advisory Board
University of Miami medical oncology chief and Sylvester global oncology leader will guide scientific strategy, clinical …
Why AI-Generated Content Is Quietly Costing Brands Trust (and What to Do Instead)
Every brand is publishing more content than ever, and audiences are trusting less of it. New consumer research shows dis …
FlyUSA Makes Inc. 5000 for Third Straight Year as Barry Shevlin Marks 14th Appearance
Across downturns and rapid growth, Shevlin's approach has remained consistent: invest when competitors retreat, explain …
Everyone Talks About Nearshoring. Few Start With the Job
Businesses should define the work first, then choose domestic, nearshore or offshore talent based on skills, operating r …
B2B Brands Keep Renting Attention. Breaker Says It's Time to Own the Audience Relationship
Breaker argues that the real value of a newsletter lies in direct audience access, not subscriber volume alone. Direct a …
ANTI-PR NEWSJACKING: When the News Breaks, We Move.
Breaking news doesn't wait for your communications calendar.
Stop Measuring PR by Noise: Evaluate PR by the Signals Buyers and Investors Actually Respond To
If your PR report looks busy but your pipeline stays quiet, you’re tracking the wrong metrics. Traditional media clips a …
Nick Westcott Named Head of Establishment as JOTO PR Disruptors Expands Anti-PR Operations
In a cross-functional role spanning people, sales, marketing, and internal systems, Westcott will help establish the str …
A New PBM Contract Does Not Guarantee Better Results, SHARx Explains Why
As employers reevaluate their pharmacy benefit arrangements, SHARx warns that comparing rebates, discounts, and guarante …
As Health Care Groups Expand, Magna5 Warns that Vendor Access is a Hidden Cyber Risk
To ensure operational resilience and protect sensitive data, Magna5 says private practices must implement strict governa …
