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The PR Metric That Actually Matters for Tech Leaders

Vanity metrics like impressions and mentions won’t get you past the boardroom’s tough questions. You’ve seen the glossy …

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4 min read
May 28, 2026, 3:30:01 PM

FFERM Technologies Joins JOTO PR Disruptors™ to Redefine Risk Intelligence for Regulated Finance

FFERM Technologies, an AI-powered risk-intelligence platform built for regulated financial institutions, is partnering w …

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3 min read
May 27, 2026, 8:06:00 AM

PBM Reform Raises Employer Oversight Pressure Before Final Rules Are Settled

US-Rx Care says early-2026 PBM action elevated disclosure, auditability, and fiduciary accountability, even as many of t …

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5 min read
May 26, 2026, 8:04:00 AM

Mounting Rx Lawsuits Expose Ongoing Concerns Over FDA's Revolving Door

Wisner Baum says the FDA "revolving door," or the movement of regulators into pharmaceutical industry jobs, is raising r …

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5 min read
May 26, 2026, 8:03:00 AM

Own the Narrative: Effective Crisis Management for Success

When your tech company hits a crisis, silence isn’t golden—it’s deadly. Hesitation and vague responses don’t just erode …

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4 min read
May 21, 2026, 10:16:09 AM

Public Opinion Emerges as an Early Warning System for the Hidden Risks of AI Dependency

JOTO PR warns that as AI adoption accelerates across industries, organizations risk losing human expertise, verification …

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5 min read
May 20, 2026, 12:00:00 AM

Not All AI Is GenAI. Quarrio Says Enterprises Are Paying the Price for Treating It That Way

Hidden verification, remediation, and compliance costs are turning GenAI scalability into an economic problem. Quarrio's …

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4 min read
May 19, 2026, 12:15:00 AM

SHARx Calls for Accountability as Policymakers Target PBM Practices Nationwide

Rising drug costs and persistent access barriers are prompting employers to scrutinize the role of PBMs in determining h …

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6 min read
May 18, 2026, 12:15:00 AM

The Myth of Impressions: Why Anti-PR Wins

Impressions are the PR industry’s favorite smoke screen. You watch vendors at every conference shouting about reach and …

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5 min read
May 14, 2026, 11:34:47 AM

As World Cup Travel Demand Surges, HousMthr Targets After-Booking Gaps Facing Fan Groups

As millions of fans prepare for packed host cities, rising lodging demand and high-pressure shared stays, HousMthr says …

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5 min read
May 12, 2026, 12:45:00 AM