When You’re a Key Opinion Leader, They’ll Pick Anything Up.

Author: KJOn: Jul 24Categories: Company Blog

JoTo PR Disruptors commentary on CNBC’s article: Think of it as the Anti-Unicorn. Starbucks New Frappuccino Goes Dark for its Instagram Things are super busy around the office today so I have a quick one for you: I want to talk about how being a key...

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Paying For News: The Crave For Credibility

Author: KJOn: Jul 21Categories: Company Blog

JoTo PR Disruptors commentary on The American Press Institute’s article: Paying For News: Why People Subscribe & What It Says About the Future of Journalism Here’s a story that you might not have seen coming with the popularity of Google: 53%...

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How to Not Let an Internet Security Breach Ruin Your Company

Author: KJOn: Jul 19Categories: JoTo PR

Your worst nightmare strikes: hackers have breached your system and stolen your customers’ most personal information. Depending on the size of your company, compromising your customers’ internet security can be felt throughout your brand for years....

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The Media-Anvil Is Hot! Strike Now!

Author: KJOn: Jul 17Categories: Company Blog

JoTo PR Disruptors commentary on The Hollywood Reporter’s article: CNN Refuses to Air Trump Ad With “Fake News” Graphic Let’s talk about the media’ favorite buzz-word of the 2016/2017 era and that’s FAKE NEWS. I’ve talked at length...

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The News, at the Speed of Your Vocal Chords

Author: KJOn: Jul 14Categories: Company Blog

JoTo PR Disruptors commentary on Poynter’s article: NPR, the AP and local newspapers are beginning to experiment with Amazon Echo Tech has to be one of my favorite things to talk about since it feels like we are flirting the edge of Sci-fi with the...

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What You Need to Know About Strategic Planning in Public Relations

Author: KJOn: Jul 12Categories: JoTo PR

When it comes to making sure your public relations strategy is in tune with your brand, planning, outlining, and detailed action items are key to making it work. No matter what type of industry or role you’re in within a company, public relations should...

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Epi-Petitionary Part 2

Author: KJOn: Jul 10Categories: Company Blog

EpiPen maker accused of gouging more helpless folks over life-saving medicine. You might have recalled one of our previous emails talking about EpiPen charging exuberant prices for their asthma medicine. (If you haven’t, what are you waiting for? Sign...

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Clickback: Inability to Identify and Convert Quality Website Visits the Root of Customer Growth Issues

Author: KJOn: Jul 10Categories: Company Blog

Similar to “Caller Display,” Clickback’s website visitor tracking software can identify quality companies who come to a website without them having to fill out a form, which is essential in helping mid-sized and enterprise B2B companies accelerate...

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The Story Telling Investment

Author: KJOn: Jul 07Categories: Company Blog

JoTo PR Disruptors commentary on Adweek’s article: Why Marketers Need to Invest in Authentic Long-Form Storytelling You would think with the popularity of social media, and the limitation of how much you can write in each post, that there wouldn’t...

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Lack of Transparency in American CEOs

Author: KJOn: Jul 05Categories: Company Blog

JoTo PR Disruptors commentary on Bloomberg’s article: Bed Bath & Beyond Cuts CEO Pay by 13% After Investor Backlash Another day and another news story about a CEO from a major company in America. Today is about Bed, Bath and Beyond’s CEO Steven...

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