The Importance of Marketing Research: Keeping You From Zigging when You Should be Zagging…
(Go ahead, sign up for our FREE Market Intelligence Analysis with a veteran JoTo PR Consultant today.)
What makes any campaign, PR or otherwise, successful? Knowing the ins and outs of something before you get started. The best sports team wins primarily because of the proper amount of practice and planning. We believe that knowledge is power and we don’t do anything without getting the facts straight and learning what the scene is.
You may have done studies for your industry when you started, but, as life goes on industries change, old players leave and new players creep up without warning: are you 100% sure that you know what’s going on out there?
Let us fill that little gap of doubt you might be having in your head by letting our team of market researchers get on the case to figure what’s sticking and what’s sliding. In today’s fast, digital and unforgiving environment; you can’t waste any time or money on things that aren’t going to give you an ROI.
Here are some ways market research works:
- Create precision survey instruments geared to determine the needs or interests of:
- the general public
- Research interest levels of your target market in existing or new products, services, etc.
- Determine how public relations crisis management issues can be resolved in the court of public opinion
- Launch a new product or service, knowing the right hot “buttons” that your target audiences need to hear from you in order to buy
Go ahead and get signed up for our free market research analysis delivered by one of our specialized PR consultants and let them tell you fact from fiction.
You need insightful market research data as well as precise marketing research analysis that translates into bottom line results. Publicity and PR without the benefit of accurate marketing research is like flying blind in a snowstorm – nerve-racking, very dangerous, and potentially fatal.
After you know the ins and outs, let’s see what you can do with it.
Just see what this client had to say:
”Breaking down and understanding who my various audiences are and know what they give back to our company has been vital. PR is the gateway to any success you are going to have in business. Break it down, do it well and add that to the metrics of how that response is having an impact on your particular target publics, you can then reach your goal. “
“Working with JoTo PR and learning from them was a huge revelation for me in my business – and date coincident with starting with them we have doubled as an organization, which was something I had not believed was possible in such a short amount of time.”
~Market Research Client, Finance Industry