“I hate PR” is the general consensus among fast-moving companies, industry leaders, innovative startups and disruptive CEOs.
It’s also the exact words you’ll hear from Karla Jo Helms, Founder and Chief Evangelist for JoTo PR.
PR Needs to be Redefined
As Karla Jo states:
“The PR industry has lost touch with reality resting on past accomplishments and failing to deliver the results today’s companies need.
“It’s simple: there’s way too much ‘smoke and mirrors’ in the PR world and not enough delivery of results.
“We exist to change that standard and revolutionize how PR is not only perceived but in terms of measurable ROI. As a business owner, I know every dollar must work hard for my company so I share that sentiment with our clients.”
Too often in the PR world, 6 months go by with one or two stories and PR firms respond with “we need more information” or “we’re working on it.”
We come from the Crisis Management side of the world, where time is not a luxury. We apply all that we learned in Crisis Management to give every single client the very results and exposure they were pursuing in the first place. Unlike TV dramas, we don’t wait for some scandal to pull out all the stops to get you the press and continual coverage you need. (Actually we consider it a scandal if you don’t get press and respond accordingly.)
No excuses. No smoke and mirrors.
We convert PR from a “necessary evil” to “an integral part of your growth strategy” clients and CEOs rely upon and gladly report to their stakeholders.
Our motto: “PR isn’t the answer. Results are.”