What is Anti-PR And What Can It Do For You?

Anti-PR is really the difference between the existing apathy of the industry publicizing fluffy, no-result PR vs. our intolerance of mediocrity and our demand, skill and mastery in obtaining results.

JoTo PR breaks the entire mold: We use the science of Crisis Management to manage our client’s messaging in order to disrupt. It’s like strapping turbojets onto “everyday PR” yielding unprecedented results.

We Offer Anti-Public Relations That Produce Results

Learn more what Anti-PR
is and how it helps
your brand make
the sale…
“PR is absolutely critical.
A good PR story
is infinitely more effective
than a front page ad.”
—Richard Branson

At the JoTo PR agency, we believe that trying to execute Anti-Public Relations services without marketing intelligence is like presenting a pretty face without a brain. We combine our proprietary marketing research services with your Anti-PR campaigns, enabling you to receive a greater return on your investment.

We know that people want to be sure that spending money on you is a safe thing to do. By using our marketing research, we’re like the marines leading your charge into the minds of the consumer. Publicity and PR work in tandem.

Publicity is an important piece of Anti-PR and is the action of getting press coverage for you; real public relations, however, is the overall strategy of amassing stable relationships for you with your target publics.

We Put You on the Map

See who listens to JoTo PR Disruptors

  • CNBC
  • Forbes
  • Inc. Magazine
  • NBC News
  • Reddit
  • USA Today
  • US World & News Report
  • Bloomberg Business
  • MarketWatch
  • Tech Target
  • Becker’s Hospital Review
  • Modern Healthcare
  • Financial Times
  • CNNMoney
  • The Wall Street Journal
  • The Economist
  • Yahoo Finance
  • TechCrunch

What is Anti-PR And How Does It Enhance Marketing?

“With JoTo PR’s strategy,
we have exceeded all of
our performance sales
expectations to date.”

Anti-PR is the fuel that runs your marketing campaign. Among the many benefits of
incorporating a comprehensive Anti-PR program into your marketing program is that it
creates all-important credibility by:

  1. Lowering your cost per lead. An informed consumer is easier to find and to close.
  2. Increasing your marketing ROI (return on investment). PR has a wide reach and can penetrate your marketplace by publicizing your story and your good works.
  3. Augmenting the value of your business. Anti-PR gives you a step-up on the competition: you will win a warm spot in the hearts of your customers, thus improving your overall
    value in the market.

Anti-PR does what marketing cannot do. If done right, it pervades every aspect, every
nook and every cranny so that your marketing strategy can be implemented without the
emotional barriers that inhibit customers from purchasing, calling, or doing whatever
else you want them to do.

To be blunt, if those emotional barriers are removed, your marketing can actually work.

Anti-PR Services Will Positively Impact Your Bottom Line

Let’s break down the entire real public relations process to allow you to have an inside
view of how PR services work and come together to improve your image, your brand
and—most importantly—your bottom line.
In order to fully understand PR, you should familiarize yourself with the public relations
definitions we use at the JoTo PR firm:

In order to fully understand PR, you should familiarize yourself with the public relations definitions we use at the JoTo PR firm:

Anti-Public Relations

Public Relations is the practice of creating, managing and changing the flow of
information between an organization or individual and the target market(s) through
exposure in credible outlets, and by offering a third-party legitimacy that advertising
does not have.

Anti-PR does this, but on steroids.

By coordinating with a company’s or organization’s marketing effort, the JoTo Anti-PR
agency can position your message to generate a broader impact. Like it or not, the
public views a third-party endorsement as much more credible than a paid
advertisement, no matter how much you paid for that ad or commercial.


Goodwill is measured by the intangible (and sometimes very tangible) returns from the
positive relationship a business has created with its customers, prospects and the

Referrals to your business are directly proportional to the amount of goodwill that the
people who are giving referrals have towards your business. These days, goodwill is
money in the bank, and is sometimes even more important.

Anti-PR Campaign

An Anti-PR campaign is a strategic promotional plan intended to create goodwill for a
person or institution in order to make people more interested and more comfortable to
do business with you. End result? More overall business.

Press Release

The press release communications tool used in public relations is directed towards the
members of the media for the purpose of announcing to the public anything deemed
newsworthy.  Press releases can be issued on a variety of topics, follow a strict format, and provide journalists with basic information needed to develop a news story.

News Release

The news release is an interchangeable term with press release, but JOTO PR Disruptors uses this terminology to differentiate a fluffy, 1 st-party, braggadocios communication from a hard-news, new news release specifically for the media that positions your story, your news and your company right smack in the middle of breaking newsworthy information. News releases can be issued on a variety of topics; they too follow a strict format, and provide journalists with inside information to develop a disruptively innovative news story.

Social Media

Social Media is the ability to harness word-of-mouth advertising to technology, resulting
in an exponentially positive effect for a business, individual or organization. It’s like
grass roots advertising on an entirely new and much wider plane.

Social Media has the unique power to multiply one-on-one conversations into the chain
reaction of many-to-many dialogues by giving people the power to transform information
from mere content readers into publishers. Think of it as word-of-mouth advertising to a
much greater degree!


Marketing refers to the various processes involved in promoting, selling and distributing
a product or service. The term evolved from its original meaning, which literally referred
to going to the market to buy or sell goods or services.

Marketing creates demand—and is the necessary complement to Anti-PR—just like
sales is the essential component to marketing.

Anti-PR     Marketing   >   Sales
is the Intelligent Promotional Cycle

Contact us for a complimentary

Anti-Public Relations Consultation and Evaluation.

Advice Disclaimer. This information is not intended to be a substitute for professional public relations or legal advice. Do not disregard professional legal advice or delay seeking professional PR or legal advice because of something you have read here. Contact an attorney to obtain advice on any particular legal issue or problem. Use of this Web site or any of its e-mail links do not create an agency-client relationship between JoTo PR and the user.