Global Communications and Strategic Alliances of Technologent
“My background is in Communications and Public Relations, but like many PR pros I ended up in Sales and Marketing and only applying PR as one aspect of my communications strategy. Being responsible for our company’s global communications strategy and all aspects of its branding, what I value about working with JOTO PR Disruptors is that they have really helped me understand the ROI of PR and how changing public opinion equates into action. Since PR’s job is to be an image shaper, seeing how that translates into more positive activity for our brand has been game changing.
“With JoTo PR’s Anti-PR Strategy, our company has been able to get valuable exposure from credible media outlets that has not only helped increase the traffic to our website by 266% in 8 short months, but it also has received the attention of our key competitors, which is always great for morale! From the consistent hard-news news releases causing massive exposure, to the earned media endorsing our brand, I clearly see the positive role PR plays in the entire aspect of successful marketing- PR starts the fire and marketing fans the flames. And we have been able to increasingly fan those flames with the exposure we have been getting.”
Roadmaster Drivers School
“JOTO PR Disruptors has been a great PR partner for us. The pandemic started to really change how we did business — and as we were expanding our school footprint to capitalize on the demand for training a new breed of truck drivers, JoTo PR was able to heighten awareness of our schools in their regional areas. In just a few months, our story has been exposed to a potential of 20.5MM people in the markets they secured major media stories in around the country.”
“I know working with media can be tough—meeting impossible deadlines and expectations of different outlets and reporters, all while navigating the volatile news cycle during a pandemic— but JoTo PR has taken an aggressive stance in getting out our message to let as many people as possible know of the job opportunities available to them. This has been most important, that we have been able to get out a positive message during a very grim time in our nation… and they helped us with that.”
As a new client, I must say JOTO PR jumped out of the gate running. Requests for interviews and expert opinions began almost immediately. The quality of our personalized strategic plan and social media strategy is superior to previous experiences. In creating our overall strategy, detailed research was done on their part to identify current, relevant news topics that would be of interest to our target market. Exactly what we were looking for in an “anti” PR company.”
“During these extremely difficult times of social distancing and quarantine JoTo PR has been by our side every step of the way. We are so grateful to the entire team for their quick response and planning to ensure we were able to communicate clearly to the press and media about the essential changes we made to support our incredible cardiology practices. Our partnership with JoTo PR has been and continues to be a critical piece of the InfoBionic marketing engine.”
“A big thank you and high five to the entire JOTO PR team. Through the content you have created we are showcasing our expertise and building trust with our followers. By sharing our thought leadership through media placements, email, website, SEO, events and social media we have a successful, working marketing engine.
“You have made sure the world knows about InfoBionic and now we are telling the world that we are indeed the very best choice for remote cardiac monitoring. We are so grateful for everything you have done to create and curate our social media presence.
“Just looking at our media page on our website show the power of everything the JOTO PR team has accomplished to date. Thank you!”
Open Dealer Exchange
“We signed Bank of America® up for our eVault solution. The first was Wells Fargo©, who signed about three weeks prior. Wells came to the table because of the PR efforts from JoTo PR. Plus three other major lenders are lining up for eVault and eDocs right behind. Thanks to the team at JoTo PR for being instrumental and starting the avalanche.”
“JoTo PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve. Through our relationship with JoTo PR, we’ve come to understand not only how important corporate-level PR is to establishing momentum, but also to a company’s ability to increase and maintain consistent momentum. If there is any secret to PR, it is in maintaining momentum and the JoTo PR team is an expert at guiding a company through such an initiative.”
“Karla Jo Helms and her firm JoTo PR has significantly helped us amplify our exposure, not just in numbers but more importantly in the quality and relevance of our messages. This is the kind of gain that helps build a stable future for Chargebacks911 and open windows of opportunity that were not possible before”
Nationwide Title Clearing
“Date coincident with working with JoTo PR, we have doubled as an organization, which was something I had not believed was possible in such a short amount of time.”
First National Bank of Pasco
“JoTo PR put together a promotional-type plan on things that we needed to do to get more recognition as a safe and sound bank, as a 5-Star bank. They helped develop the plan and executed the plan to perfection.”
“The public relations initiatives we’ve implemented with JoTo PR have yielded tremendous results . We now have a growing client base and enthusiastic affirmations as to the effectiveness of our training system. These successes would not be possible if we hadn’t actively focused on building awareness and credibility. JoTo PR is great to work with, is an expert in the PR field and gets us great results.”
Cowden Associates, Inc.
“Out of the 27 projects our Marketing department is engaged with, JoTo PR being one of them, we are ecstatic with JoTo PR’s performance and the volume media stories we have been getting. Our expertise in compensation, health and benefits, and retirement consulting—coupled with JoTo PR’s specialty in working with today’s modern digital media—has resulted in Cowden being published in many excellent big media stories. This has been very beneficial in showing our prospects and clients that we truly are the experts. We are beyond pleased with the publicity we are getting.”
“I signed up with JoTo PR and placed the future of my new corporation in their hands. One year later my media exposure has increased exponentially and I am on my way to achieving my goals as an expert in my field.”
“JoTo PR’s services have definitely helped this area of our company take off. We literally have over a million dollars of possible sales in our LED pipeline. There were many factors involved but JoTo’s PR services contributed to the fact that we had our highest ever income month in the 18 years we have been in business.”
“I turned to JoTo PR to give our organization a voice in our industry. The public relations strategy they created for us quickly garnered the attention of the media through targeted media relations. Within a 3-month period, our search engine results climbed dramatically, building the awareness and credibility they targeted. I highly recommend their talent.”
“I have used JoTo PR services for a while, to get more visibility and recognition in a very competitive market. Being aware that one needs to “rise above the noise,” I hired the firm to develop reputation and exposure, through publications, radio and podcast interviews. I was quickly and regularly requested for interviews with big magazines which, just by their names, were worth 10X the investment. If you are looking for a “No-B.S.-type” of PR agency which stands behind you and represents your company with the highest professional standards, I strongly recommend you talk to them.”
SHOR American Seafood Grill
“JoTo PR used social media combined with traditional media to drive messages of the local public’s love of food festivals and culinary events while promoting Hyatt’s Partnership for a Healthier America program…When the campaign was in full swing, a fan offer was posted to the Facebook page and the number of unique people who were friends with people who had ‘liked’ the page was nearly 50,000 with a 14% increase. The bottom line: in February of that year, a ‘high’ month the reservations made through Open Table doubled. I really enjoyed working with Karla Jo as she made the campaign fun and all of the while stayed focused on Hyatt’s positive return on investment. I would highly recommend her company to support any project”
“Thank you, JOTO PR, for everything. The quality of service I am getting is outstanding. You have, in no small way, affirmed in me that there are businesses that still exist delivering value first. Thank heavens for you and your media relations team does a terrific job for me. They answer my emails instantly with appropriate answers always trying to serve my needs—and my point person assumes additional work to help me organize my chaotic mind and never, ever complains. I could use ten of her.”
“With JoTo PR’s public relations strategy, we have exceeded all of our performance sales expectations to date. I highly recommend using JoTo PR for their energy and ability to implement a creative public relations campaign.”
CA South Development
“JOTO PR knows their stuff. We hired them to position my wife, Meg Epstein of CA South, as the condo queen of Nashville, and it worked! We couldn’t be happier with their work product, turnaround time, professionalism, and RESULTS. You won’t be disappointed if you hire them (as I have been with other PR companies in the past).”
Novus Medical Detox
“Before we started doing press and social media we had about 4000 site visits a week – we have gone from 4000 visits per week to 8000 visits per week. I attribute that directly to the press releases, social media and building our brand because the direct visits have done up as well – it’s not just that I have raised in the search engine results, but it’s that people KNOW who I am and are looking for me… and finding me. I can tell you there wasn’t anything else we changed and those direct visits to the site more than doubled in a year’s time…and now we are able to expand like we want to.”
Sports Facilities Advisory/Management
“We engaged JoTo PR and had fantastic results. The coverage we got propelled us into a national spotlight and allowed us to gain an understanding of how to take advantage of PR. We now have over 400 employees. At the time we engaged JoTo PR, we were just under 50 employees. The PR positioned us as the market leader and has led to hundreds of times ROI.”
NuView Life Sciences
“Through our publicity, we have realized an 10X uptick in calls from patients, cancer patient support groups and physicians. I’m very pleased with JoTo PR and how they move quickly and are very efficient. We were working with another NYC PR firm for over a year that didn’t produce any results and in fact became caught up with analysis paralysis vs. producing articles generating interest from patients and medical professionals. What we like about JoTo PR are their people; they have a very talented team which is reflected in the quality of end-product continually produced and follow-up on interviews. We look forward to having a long relationship with JoTo PR.
Cowden Associates, Inc.
“We have been pleased with the steady stream of media stories being published about Cowden Associates—15 stories in 3 months, hitting targeted readers and solidifying our credibility. The Law360 publication, in particular, we know is difficult to get into and we have been featured in it twice. The publicity is really securing our position as an authority in our industry.”
“We are very pleased with JOTO PR. Our first year we had 64 media stories in many high-level publications to increase our awareness. This year, there is more alignment with our message—and after the 1st quarter we are already at 31 highly-targeted publications. The [JOTO] team is doing a great job sending us so many opportunities— so many, in fact, that I needed to apologize to the team for being a little annoyed at the deluge of PR response we’ve had to undertake. We are hitting more of the core of our audience and that is going to make a big difference for us. Keep up the good work!”
“I can’t begin to tell you how pleased I am with the experience of working with [JOTO PR], and your team. We have just begun this campaign and the buzz has certainly been extraordinary! Thank you. The day you and I spoke last Fall to discuss how your unique Anti-PR method would be a better way to “disrupt” the financial services business than just advertising was the beginning of something special. I was in agreement with you then, and am more convinced than ever, that this was the right business decision. I am proud to call you my business partner.
“My entire JOTO PR media team has really made an impact. Todd, Kimberly, Kaden, Gillian, they have all been incredible ambassadors for your organization. Thank you for all that you do!”