Trace3

About Trace3

Founded in 2002, Trace3 is a leading transformative IT authority, providing unique technology solutions and consulting services to clients. Equipped with elite engineering and dynamic innovation, they empower IT executives and their organizations to achieve competitive advantage through a process of “Integrate, Automate, Innovate”. The culture at Trace3 embodies the spirit of a startup with the advantage of a scalable business. They are known for their engagement with technology leaders and venture capital, offering specialized advisory services and access to the latest technological innovations through three pillars: Engineering expertise, client intimacy and emerging technology. Trace3 is headquartered in Irvine, California with 20 field office locations across the U.S. Visit www.trace3.com

THE CHALLENGE:

As one of the pioneers of AI and its useful applications, Trace3 is looking to differentiate their share of voice and messaging to a wider net of audience. They are looking to weed out the true credibility from the pool of thought leaders and pseudo influencers that have established themselves into industries without the authority or experience to back it up and reestablish a stronger and branding for a rapidly growing and expanding company.

THE RESULTS:

Working closely with the Trace3 team, JOTO PR used a strategic combination of media engagement and notable sports-based partnerships, namely with the Detroit Lions and using this to highlight the caliber of service and experience of the brand for trust-building and brand awareness.

For this level of exposure in paid advertising, Trace3 would have invested over $400,900. However, with the expert help of Joto PR:

• Trace3’s partnership with the Detroit Lions and its fanbase provided an expanded platform to demonstrate Trace3’s technological prowess in an even bigger market with highly engaged audience.
• Even with a short campaign run of 3 months, Trace 3 was able to ensure significant coverage of their releases.
• Substantial exposure across various media outlets to strengthen Trace3 and Josh Lindstorm, as the trusted leaders in AI solutions.

THE FEEDBACK:

"If you don’t know JOTO PR, I highly recommend you guys go look into them. They are an incredible organization led by an incredible leader.”

-Sandy Salty, Chief Marketing Officer, Trace3