Who Is RedCloud?
RedCloud Technology is the force behind RedAI, the world’s first AI-powered Intelligent Open Commerce Platform engineered to transform trade in emerging markets.
By connecting FMCG brands, distributors, and local merchants into a single ecosystem, RedCloud brings radical transparency to one of the most corrupt and inefficient industries on the planet: global e-commerce.
Founded by British entrepreneur Justin Floyd, RedCloud’s mission is unapologetically bold — to “vaccinate the global supply chain” and give over one billion small businesses the purchasing power, data access, and trading leverage long monopolized by giants like Amazon.
Their mantra? “Where Davids can stand tall against Goliaths.”
The Challenge
RedCloud wasn’t looking for buzz — it was declaring war on a rigged system.
E-commerce’s dirty secret is that it profits from inefficiency and exploitation. Counterfeit goods, opaque supply chains, and anti-competitive algorithms keep billions locked out of fair trade.
To build a movement — not just a marketplace — RedCloud needed to:
- Expose economic unfairness and the myth of “cheap convenience.”
- Educate the market on counterfeit-driven losses and trust erosion.
- Position RedCloud as the credible, AI-driven counterforce to global monopolies.
- Provoke dialogue that forces regulators, investors, and merchants to rethink the system itself.
Traditional PR would have softened the message. We weaponized it.
The Anti-PR Blitz: Weaponizing Truth for Market Domination
JOTO PR Disruptors™ designed a three-month Anti-PR Blitz to dominate the conversation, disrupt the status quo, and make RedCloud synonymous with commerce transparency.
We didn’t “promote a platform.”
We attacked the problem — exposing the failures that keep global trade inequitable.
Our strategy hit the pain points no one else dared touch:
- Counterfeit contagion — how fake goods fuel billions in brand loss.
- Supply-chain secrecy — the hidden corruption of global commerce.
- Monopoly mechanics — how Amazon-style systems destroy small merchants.
- Digital exclusion — the economic apartheid of modern trade.
We then flipped the narrative: RedCloud’s AI doesn’t just analyze commerce — it liberates it.
Every pitch, release, and story was designed to agitate, educate, and validate.
Media Results: From Silence to Shockwaves
In 90 days, RedCloud’s campaign became the Rebel Alliance of commerce.
Press Releases: 3 distributed globally (average 140 tracked pickups each)
Implied links: 400 + unlinked brand mentions boosting Google authority and SEO credibility
Media placements: 13 confirmed + 12 pending / 1 lost
Coverage tiers: 46 % niche, industry press | 54 % Top Tier
Estimated earned media value: $410 K +
Audience reach: > 2.3 million decision-makers across tech, finance, and retail
Organic social lift: +28 % engagement on campaign content
Each headline pushed the narrative further — not “new startup launches,” but “AI Tech Challenges Amazon’s Monopoly.”
The story spread through industry outlets, investor networks, and trade feeds — creating a global chain reaction of debate, admiration, and attention.
Inside the Strategy
Our Blitz was engineered as a media war:
- Expose Injustice: Highlight inequities and exploitation baked into e-commerce.
- Create Heroes & Villains: Position RedCloud’s tech as the hero fighting the monopolistic villain.
- Leverage Controversy: Use outrage over counterfeit goods and pricing injustice to drive coverage.
- Build Third-Party Credibility: Secure earned media as proof of trust and transparency.
- Activate Influencers: Seed micro-influencers and B2B voices to amplify and share the story organically.
Every story became ammunition in the public court of opinion — transforming RedCloud’s data into a weapon for market reform.
On March 21, 2025, RedCloud was listed on the NASDAQ.
From the Client
“Our mission is to make trade fair again — and JOTO PR Disruptors understood that from day one.
They’re the best PR firm I have ever worked with.”
— Justin Floyd, Founder & CEO, RedCloud Technology
Anti-PR Takeaway
In just three months, RedCloud transformed from underdog to change catalyst… and then to IPO — proving that disruption isn’t about attention, it’s about influence.
The media didn’t just cover RedCloud. It amplified its war cry.
Anti-PR turns controversy into credibility — and credibility into control of the narrative.
