Karla Jo Helms
Founder and Anti-PR Chief Strategist
Karla Jo discovered firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often decides whether one company is cheerfully chosen, or another is brutally rejected.
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help reinstate companies of goodwill back into the good graces of public opinion—operating on the ethic of getting it correct the first time, not depending on second chances and doing what it takes to excel.
Karla Jo has modeled her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. An expert on what it takes to sway the tide of public opinion, Karla Jo speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can utilize the power of PR to drive markets and impact market perception.
Martin Dockstader
Anti-PR President
Marvin Dockstader is the President of JOTO PR Disruptors™, serving as the agency’s executional force and operational architect. Where others talk strategy, Marvin builds systems, enforces discipline, and turns vision into measurable growth.
With more than two decades of leadership across sales, operations, construction, and revenue management, Marvin has built and scaled territories, led high-performing teams, and consistently driven double-digit growth in complex, high-accountability environments. His career spans industries where results matter, margins are earned, and leadership is tested daily—not theorized.
At JOTO PR, Marvin owns execution, profitability, delivery efficiency, and internal accountability. He is responsible for translating the Anti-PR® philosophy into repeatable systems that scale—without diluting standards, narrative control, or margin. His focus is ruthless clarity: eliminating operational friction, tightening performance metrics, and ensuring the agency runs like a growth machine, not a creative free-for-all.
Marvin is known for his ability to:
- Build structure where chaos previously lived
- Hold leaders accountable without slowing momentum
- Scale revenue while protecting culture and standards
- Turn pressure into performance
He partners closely with Founder Karla Jo Helms, who leads vision, narrative, and market disruption—while Marvin ensures the engine underneath it all is powerful, disciplined, and built to last.
Outside of work, Marvin spends his time with his wife and children and is actively involved in his church, where he volunteers his time helping others and giving back to his community.
Nick Westcott
Head of Establishment
Nick Westcott is the Head of Establishment (HES) at JOTO PR, responsible for building the internal systems, discipline, and structure that allow Anti-PR® to scale without losing its edge. Where others tolerate operational chaos, Nick designs clarity. Where teams stall, he installs momentum.
Nick is an operator by instinct and a builder by trade. He has doubled client volume, cut onboarding time by more than 50%, and architected training systems that actually stick. Across healthcare, nonprofit education, and complex corporate environments, he has repeatedly transformed raw potential into repeatable, profitable execution—freeing leaders to lead while keeping teams aligned, accountable, and fast.
What makes Nick indispensable to the Anti-PR model is his refusal to accept “the way it’s always been done.” He challenges bloated systems, strips out friction, and engineers operational foundations that support bold moves, aggressive growth, and narrative control at scale. He doesn’t just keep the engine running—he redesigns it to go faster.
Outside of work, Nick spends time with his family and channels his creative discipline into photography and design—an extension of the same precision, curiosity, and craft he brings to building organizations that are built to last and built to disrupt.
Jennifer Mitchell
Anti-PR Account Executive
As a seasoned CEO, CRO, and Business Development executive, Jennifer brings a proven track record of forging strategic partnerships, driving innovation, and positioning organizations—from disruptive startups to industry-leading enterprises—for sustainable growth and market advantage.
Known for building meaningful relationships, inspiring high-performance teams, and solving complex business challenges, she approaches every opportunity with a sharp strategic focus and an analytical mindset. Always attuned to market shifts, Jennifer keeps a clear focus on customer experience, value creation, and measurable results.
A native of Napa Valley, Jennifer carries a lifelong appreciation for great wine, food, and live music. Outside of the business arena, Jennifer is an avid cyclist, mountain biker, climber, and passionate pickleball player. A dedicated dog lover and rescue volunteer, she values nothing more than time spent with family.
Kathleen Hayden
Anti-PR Creative Strategist
Kathleen Hayden serves as Creative Strategist at JOTO PR Disruptors, where she crafts bold narratives and innovative messaging that cuts through industry noise and positions clients as true changemakers. With a multifaceted background spanning journalism, editing, publicity, and market analysis, Kathleen brings a unique lens to brand storytelling, translating complex ideas into narratives that resonate, inspire, and drive action.
Kathleen’s strategic approach empowers startups, nonprofits, and established organizations to articulate their disruption with clarity, relevance, and impact. She breaks away from traditional communication models, uncovering untapped potential and crafting messaging that drives real-world engagement.
At JOTO PR, Kathleen brings her creative precision to a team that values fearless ideas backed by measurable outcomes. She collaborates closely with clients and internal teams to develop messaging strategies that break through the noise and drive lasting visibility through the lens of Anti-PR.
Outside of work, Kathleen is an avid reader and explorer who enjoys traveling, hiking, walking, and biking, constantly fueling the curiosity and perspective she brings to every client strategy.
Steve Kahan
Steve Kahan is a serial entrepreneur with a proven track record for producing breakthrough revenue growth in brutally competitive marketplaces. He has successfully helped grow seven startup companies from early-stage to going public or being sold, resulting in nearly $5 billion in shareholder value. He is best known for his ability to plan marketing strategies and execute them so that companies accelerate revenue, grow market share, and consistently deliver superior returns for shareholders. Steve is the author of the Amazon bestselling book, “Be a Startup Superstar” and the WSJ bestselling book, “High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time.”
Stuart Long
Stuart Long is an experienced CEO and Mentor with a demonstrated 25 year history of rapidly scaling companies in the medical device & HCIT industry. Skilled in Enterprise & SaaS based Software & Hardware, Medical Devices, Healthcare Information Technology (HCIT). He is a strong professional with a focus in Marketing Strategy from Cornell University – Johnson Graduate School of Management.
Mikel Lindsaar
Mikel Lindsaar is the CEO and Founder of StoreConnect, a Salesforce AppExchange solution that along with Salesforce provides the Worlds Most Powerful SMB eCommerce solution.
Lindsaar is an experienced technology entrepreneur whose mission is to infuse small and medium-sized businesses with the power to be successful in eCommerce 3.0 and scale to meet growing demand. His experience extends throughout the entire IT stack; from network infrastructure design, through to VOIP and telephony all the way through to custom web application development and running successful SaaS businesses. His specialties are organization development and consulting, Ruby, Ruby on Rails, server architecture, business management, executive consulting.
Tim Hillison
Tim Hillison is the Founder and CMO of Entry Point 1, a growth advisory consultancy specializing in B2B SaaS and technology startups and scaleups. With 25 years of global marketing experience, Tim has led marketing initiatives for some of the world’s most renowned brands, including Visa, Microsoft, and PayPal. His expertise extends across Fortune 500 enterprises and fast-moving venture-funded technology startups, from Series A to E. Tim has successfully launched over $1 billion in products and campaigns and has spearheaded global go-to-market strategies in regions including the US, EMEA, and APAC for PwC and Cognizant. In addition to his role at Entry Point 1, he serves as a Fractional CMO and GTM Advisor, offering strategic guidance to B2B startups and scaleups.
