Ben Edmond, CEO of Connectbase, joins the Disruption Interruption podcast to discuss global connectivity challenges and the game-changing impact of "Location Truth." Discover how precise data and transparency drive innovation, enabling Connectbase to bridge economic and technical gaps and empower providers to deliver efficient, reliable networks essential to modern living.
(Tampa Bay, FL) January 7, 2025 – The U.S. ranks among the world’s top three most connected countries, with 93.79% of its population online. (1) But behind the scenes, delivering connectivity involves more than just infrastructure—it’s about leveraging precise data and workflow automation. In this week’s Disruption Interruption podcast episode, host Karla Jo Helms (KJ) speaks with Ben Edmond, CEO and Founder of Connectbase, who’s on a mission to redefine connectivity with his innovative approach to “Location Truth.” “Connectivity today is as essential as power and water, woven deeply into every facet of human activity,” highlights Edmond.
The True Cost of Connectivity: Powering a World that Runs on Networks
"The telecommunications industry is extraordinarily capital intensive," explains Edmond. Building and maintaining robust infrastructure—whether it’s laying fiber optics to homes and businesses or deploying advanced equipment—demands significant financial investment.
While many consumers view connectivity as a convenience for streaming platforms or social media, its role is far more critical. Edmond highlights that beyond entertainment, connectivity underpins essential services.
"The stock market doesn't work today without connectivity... The 911 system doesn't work without connectivity. Our entire way of life is now driven by it," Edmond exemplifies.
The Connectivity Dilemma: Demand vs. Economics
The demand for connectivity today is universal—it spans homes, businesses, government institutions, and schools. Whether it’s a rural household in America, a corporate office in a bustling city, or a government facility, everyone relies on stable, high-speed internet. "There is a need everywhere," states Edmond.
However, while demand is strong across the board, the economics of meeting this demand vary drastically. "The industry is in a dilemma—urban areas have high demand but come with high capital costs, while rural areas are affordable to build in but lack enough demand to justify the investment," Edmond points out.
Building Trust Through Data Transparency
In an industry plagued by outdated data, trust is critical for successful connectivity transactions. "There's lots of silos of data," emphasizes Edmond as he shares how "Location Truth" addresses this challenge by standardizing data transparency. "We recognize this and help shine a light on the location to improve their data so they can trade better and navigate more effectively".
The foundation of "Location Truth" is a global location ID system that assigns unique identifiers to connectivity points, ensuring alignment across different providers.
"We've created those trading ecosystems, and that foundation of transparency allows providers to trust each other, automate processes, and ultimately drive more efficient transactions. We help data be better," concludes Edmond.
Links
Disrupting Global Connectivity: Ben Edmond’s Connectbase Paves the Way for the Digital Future
https://omny.fm/shows/disruption-interruption/disrupting-global-connectivity-ben-edmond-s-connec
LinkedIn: https://www.linkedin.com/in/benjaminedmond/
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About Disruption InterruptionTM
Disruption is happening on an unprecedented scale, impacting all manner of industries— MedTech, Finance, IT, eCommerce, shipping, logistics, and more—and COVID has moved their timelines up a full decade or more. But WHO are these disruptors and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews badasses who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits—and not-so-common—that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at www.disruption-interruption.com.
About Bed Edmond
Ben Edmond is a seasoned leader in the connectivity industry, boasting over 25 years of diverse experience. As the CEO and Founder of Connectbase, he is at the forefront of digital transformation, revolutionizing how connectivity is bought and sold through an innovative cloud platform. His vision is anchored in the belief that location matters, enabling Connectbase to provide deep integration, serviceability, ecosystem building, and workflow automation powered by precise data known as Location Truth.
Under Ben's leadership, Connectbase has emerged as a game-changer in the connectivity space, empowering network providers and sales teams with cutting-edge tools and insights. His extensive expertise spans strategic planning, sales team development, product management, market development, and customer acquisition. This multifaceted background allows him to drive growth and success for Connectbase and its clients effectively.
Before founding Connectbase in October 2015, Ben served as the Chief Revenue Officer at Global Capacity, where he was responsible for executing the company's customer go-to-market strategy. His previous roles also include President of Sales & Marketing at FiberLight and Vice President of Marketing at Time Warner Telecom. Additionally, he was a member of the Board of Advisors for USA FIBER from 2015 to 2017.
Ben's commitment to innovation and excellence has positioned Connectbase as a leader in the connectivity industry. He is passionate about building the future of connectivity and continues to inspire his team with a shared vision of creating impactful solutions for their clients.
About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™. Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen, or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
References
- Duarte, Fabio. “Countries with the Highest Number of Internet Users (2023).” Exploding Topics, 15 May 2023, explodingtopics.com/blog/countries-internet-users.
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