Disruption Interruption podcast host and veteran communications disruptor, Karla Jo Helms, interviews Neeraj Satija, Co-Founder and CEO at Lucrisma and PSAG — and discusses his innovative path to decentralizing finances while teaching financial literacy to consumers.
(Tampa Bay, FL) September 19, 2022 — According to the 2020 TIAA Institute-GFLEC Personal Finance Index, only 52% of U.S. adults are financially literate — as measured through a series of questions covering topics such as investing, insuring, saving, and comprehending risk.¹ At the same time, this lack of financial literacy is creating an increased dependency on centralized financial institutes. However, consumers reliant upon these large financial institutions are running into transparency issues. Customers who do not want their financial data to be shared must manually opt out — often with limited options to do so. Simultaneously, nearly 90% of consumers believe that there should be an opt-in standard in place rather than an opt-out standard.²
Enter disruptor Neeraj Satija, Co-Founder and CEO at Lucrisma and PSAG, who believes in educating consumers by demystifying some of the most complex financial concepts. Through the use of decentralized financial services in the metaverse, Satija is paving the way for consumers to interact with their finances in a fully transparent way.
With 24 years of experience in the technology industry, Satija is now passionately leading the way in changing how consumers interact with their finances.
Satija explains:
Disruptive innovation should be something that propels a space forward while helping humanity.
Customers deserve to be educated about finances, which can be done by demystifying some of the most complex concepts.
The current status quo of financial services is a centralized system. There is usually a middleman — or a number of middlemen — in between customers and their service providers.
The control is not with the customer. It’s a lopsided equation. This allows centralized financial institutions to jack up prices when they feel like it and allows them to have access to more of a customer’s data than they need. This has also led to a lack of transparency around how customer data is being sold and shared with third parties.
Decentralization of financial services will mean that there is no longer a centralized entity. Instead, two peers (the customer and the service provider) can deal with each other directly without needing a middleman. Consumers will be able to decide who gets access to their data and how much.
Decentralization is at the foundation of the new metaverse. Instead of viewing the internet as a collection of different websites, apps, and micro sites, the metaverse envisions a virtual world, which is interactive.
The metaverse offers the perfect opportunity to create financial products and services that allow customers to become more financially literate and in control of their own data.
Disruption Interruption is the podcast where you’ll hear from today’s biggest Industry Disruptors. Learn what motivated them to bring about change and how they overcome opposition to adoption.
Disruption Interruption can be listened to via the Podbean app, and is available on Apple’s App Store and Google Play.
About Disruption Interruption:
Disruption is happening on an unprecedented scale, impacting all manner of industries — MedTech, Finance, IT, eCommerce, shipping and logistics, and more — and COVID has moved their timelines up a full decade or more. But WHO are these disruptors, and when did they say, “THAT’S IT! I’VE HAD IT!”? Time to Disrupt and Interrupt with host Karla Jo “KJ” Helms, veteran communications disruptor. KJ interviews bad a**es who are disrupting their industries and altering economic networks that have become antiquated with an establishment resistant to progress. She delves into uncovering secrets from industry rebels and quiet revolutionaries that uncover common traits — and not-so-common — that are changing our economic markets… and lives. Visit the world’s key pioneers that persist to success, despite arrows in their backs at www.disruptioninterruption.com.
About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR™ Strategist for JOTO PR Disruptors™.
Karla Jo learned firsthand how unforgiving the business world can be when millions of dollars are on the line — and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion — Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.
About Neeraj Satija:
Neeraj Satija has 24 years of experience in the Technology industry, during which he has held various Tech Leadership positions with organizations like Edge196, Datatel Solutions, 2degrees Mobile Limited New Zealand (2degrees), IBM, and HP-EDS.
Neeraj is passionate about pursuing disruptive innovation and enjoys the process of building teams and strong organizations. Nothing demonstrates this more than his extensive start-up experience in different countries — USA, New Zealand, Australia, and Saudi Arabia. Two of these start-ups achieved over a billion-dollar valuation: 2degrees and Mobily.
Yakoboski, Paul; Lusard, Annamaria; Hasler, Andrea. “The 2020 TIAA Institute-GFLEC Personal Finance Index.” Retrieved 26 August 2022. https://gflec.org/wp-content/uploads/2020/04/TIAA-Institute-GFLEC_2020-P-Fin-Index_April-2020.pdf
Murphy, Dan; Tescher, Jennifer. “Policymakers must enable consumer data rights and protections in financial services.” Brookings, 20 October, 2021. https://www.brookings.edu/research/policymakers-must-enable-consumer-data-rights-and-protections-in-financial-services/
Media Inquiries:
Karla Jo Helms
JOTO PR™
727-777-4621
jotopr.com
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