Your Brand Is Batman

Batman is hands down my favorite super hero, always has been, so of course I had to read this article by David Berkowitz.

Batman Logo

“People need dramatic examples to shake them out of apathy… As a man, I’m flesh and blood. I can be ignored. I can be destroyed. But as a symbol, I can be incorruptible. I can be everlasting.” – Bruce Wayne, “Batman Begins”

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