This is a follow up of my last email to you about how to create a wave of word-of-mouth advertising for your business. I explained in that email that word-of-mouth is a direct result of effective Anti-Public Relations.
I also explained that in order to create word-of-mouth you must disrupt the market place and give people something to talk about.
On the opposite side I’d like to look at why no one is talking about your business, OR, at least not talking to the degree that would result in a substantial increase of business.
It’s because you’re not creating news worthy of being passed on from person to person.
News is not you got an award, or your clients that received exceptional care—news is the hard core issues that your clients and customers are trying to solve in your industry that is controversial, wasteful, harmful and in opposition to the status quo THAT YOU SOLVE.
At JOTO PR we work with clients to create events that are worthy of being passed on to people through anti-public relations actions. Once we have the news worth talking about we then seek to disrupt the marketplace with your message. We spread the word through the most powerful communication lines of the world—the media and then social media.
By communicating your hard news we create Exposure for your business by Disrupting the marketplace and thus having you become the Influencer. All this adds up to third-party credibility, which in turn supercharges your marketing efforts and brings stellar ROI for your sales efforts.
Our anti-PR techniques are revolutionary. They’re nothing like traditional PR. Which is why JOTO PR is known as the Anti-PR firm. Unlike other “traditional PR firms” we specialize in effective PR that is outside the box.
To find out more about how we can help you achieve more word-of-mouth for your business I invite you to take advantage our our no-cost “Anti-PR Consultation.
Our experienced consultant Patrick O’Shea will take an objective look at your PR assets thus far and advise you on the following:
- Our Stages of PR ROI
- Where You’re Losing Revenue from Poor PR Strategy
- Where You Have Potential PR Liabilities
- How to increase word-of-mouth for your business
- Timeline to Reach Key Opinion Leader Status
Call us at 888.202.4614 or send us an email to schedule your consultation and get started. This consultation will be given on a first come, first served basis. So please don’t delay.
At your service,
Chief Evangelist and Anti-PR Strategist
JoTo PR Disruptors
DISRUPTION | EXPOSURE | INFLUENCE