The importance of Facebook marketing cannot be overlooked in any industry, but for B2B marketers, being on Facebook is a must. Facebook is the most popular social media platform, with more than 2.3 billion users.
With that many people, it makes sense that utilizing Facebook is a helpful way for B2B brands to connect—and the numbers support this. Or Managers are already recognizing Facebook for its low entry price and increase in ROI. In fact, a recent study found that 83% of B2B marketers are already implementing the social media giant in their strategy. This means for businesses that aren’t already utilizing the platform, the time to start is now.
However, a Facebook strategy isn’t something to just dive into headfirst. To maximize ROI on both your spending and your time, understanding specific considerations for B2B businesses on Facebook is essential to nailing your marketing efforts and minimizing trial and error.
4 Considerations for a B2B Campaign for Your Business
1. Understand your conversion funnel. Delivering potential customers the right message at the right time is an essential aspect of any marketing campaign, especially for B2B messaging. Understanding the conversion funnel is essential to making your B2B strategy work on Facebook.
2. Keep your messaging engaging. On social media, life moves at hyper speed and attention spans are shorter than ever. Snappy, engaging messaging is key to capturing—and keeping—your audience’s attention to ensure they stop scrolling and read what you have to say.
3. Emphasize trust. For B2B marketing, consideration of your target audience’s wants and needs should be top-of-mind when creating your advertisements. Calling out the problems that businesses are facing and how your product is the solution is key. It’s also a great opportunity to showcase any business reviews, testimonials, or statistics that will establish third-party credibility and build your audience’s trust.
4. Call out your PR hits. For businesses that target other businesses, getting PR into a trusted publication is huge—and if you are going to be advertising on Facebook, it’s smart to take full advantage if the opportunity arises. If your company is featured in articles or other PR pieces, make sure your company profile shares that with Facebook so everyone connected with your company can see your awesome work.
Considering implementing a Facebook strategy for your business? We can help with that! Contact us for a free social media evaluation today.