Toyota Gas Pedal CrisisThis is embarrassing for us to have … this kind of recall situation,” Lentz told reporters. “But it doesn’t necessarily mean that we have lost our edge on quality. But we do have to be vigilant. We have to redouble our efforts to make sure this doesn’t happen again.

The Toyota crisis is seemingly everywhere. I heard about it from 6 sources just today. Not good for Toyota.

The good thing is that Toyota is not covering it up, but in the same token by saying that “they have not lost their edge on quality” is a bit like whistling past the graveyard. It’s not really a statement that instills confidence.

They acknowledged that their products became a liability to the consumers and even to their own dealers. Good. They really don’t have a leg to stand on until they make up the damage, though.

And then, when they have fixed everything and annihilated the specious reasons why they decided to cut costs at the consumers’ expense in the first place – then they can say they are going for quality again and actually DO it. Because none of this recall communicates quality. That statement was better left unsaid. I would classify this as Bad PR.