The PR industry has lost touch with reality resting on past accomplishments and failing to deliver results to meet today’s needs. It’s simple: there’s way too much ‘smoke and mirrors’ in the PR world and not enough delivery of results. JoTo PR changes all that.
At the JoTo PR agency, we believe that trying to execute public relations services without marketing intelligence is like presenting a pretty face without a brain. We combine our proprietary marketing research services with your public relations campaigns, enabling you to receive a greater return on your investment.
We know that people want to be sure that spending money on you is a safe thing to do. By using our marketing research, we’re like the marines leading your charge into the minds of the consumer. Publicity and PR work in tandem.
Publicity is an important piece of PR and is the action of getting press coverage for you; public relations, however, is the overall strategy of amassing stable relationships for you with your target publics.
Who knows where a 15 minute conversation might lead.
Schedule a complimentary PR eval below.
(Complimentary here means “no obligations” for you “non-committal” types)