Tom Fleming had reached a point where he knew he needed to garner publicity using PR in order to reach the precise target public he needed for his organization.
JoTo PR created an online press release strategy with SEO that then dovetailed into a traditional press release strategy with media relations that was designed to build the credibility needed in order to secure placement in the desired publications that would reach his target public.
After generating a significant number of online placements in order to create visible credibility, JoTo PR secured a placement in the Gulf Coast Business Review and then began media relations which resulted placements in the desired media outlets including Daytime TV, Channel 10 News, WFLA and Sarasota Talk Radio.
“I have been working with JoTo PR for almost 2 years now in which time they have written professional press releases for our firm which have generated 2 major stories in local influential periodicals…
“Just in the past few months they have generated 3 Television Interviews and 2 Radio Interviews for our firm. I do believe it is their level of professionalism, communications, follow through, attention to detail, caring, research and of course creativity that produces these and other results for our firm in creating awareness for our brand.
“I feel supported in working with JoTo…
“I feel like we are one team versus “client and vendor. I like the openness to work together, be adaptive and flexible. I like the open dialogue, conversation and strategy we put into our work together… Thanks for your friendship!”
– Tom Fleming, Executive Director BNI WCF
About Tom Fleming and BNI
Tom Fleming is the Executive Director for BNI in West Central Florida and the Referral Institute. When Tom acquired the region, BNI WCF had one chapter with 13 members. The region now has over 43 chapters with 1,800 members passing $75 million in business to each other in the past year alone.
Tom is sought out as a local, national and international speaker on the subjects of marketing businesses by referral and organizational development. He is also a contributing author in two best-selling books on referral based marketing and has been recorded on many educational CD’s produced from his speaking engagements. Prior to beginning his career as an entrepreneur, Tom worked for various Fortune 500 firms, earned an MBA from Babson College and a Bachelor’s Degree in business from Boston University.