To Spin or Not to Spin: World’s Largest Pork Producer Counters Criticism with New PR Campaign


Caption: “A sow in a farrowing crate. The expression on her face says it all. A recent university study found that pigs express sadness and joy much as humans do.”

After an undercover investigation, you tell me – how would you put a positive spin on this? The world’s largest pork producer is trying to “put a positive spin on pork production in a new multimedia campaign that it claims ‘takes the mystery’ out of how they use pigs to make pork products.”

I am wondering…could you take on a PR gig like this? And if so, what would you do?

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