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There’s Good News Out There, Too

There’s Good News Out There, Too

To say I’ve been getting messages of worry and concern around COVID-19 would be an understatement. It’s enough to make you believe that’s all anyone wants to talk or read about, but that is far from the case. In fact, it’s not even close – not by a long shot. I’ve noticed a fascinating, increasing trend in what people are asking for these days: Good news. Inspiring news. Uplifting news. And the demand isn’t just up – it’s way up.

Sites like Upworthy and Twitter accounts that have already been publishing positive content for years have seen tremendous growth in traffic and new followers, respectively. Major news organizations with their own “good news” arms have been no exception, and publications like National Geographic and the Washington Post are adding or increasing the frequency of their own positive newsletters. The list goes on and on.

So that’s why I thought you could use some good news, too. With this in mind, I’d like to share with you a few of the recent amazing stories from around the country that have lifted my own spirits— I hope they can do the same for yours:

  • In Earlham, Iowa, there’s a small town with a total population of 1,450. Even in a rural area like this little town, people were feeling the pinch of the crisis. To help ease the burden, an anonymous donator gave more than $82,000 in gift cards supplied by the town’s only grocery store and two restaurants (totaling 1,647 gift cards) to families across town. Each received an envelope containing $150 in gift cards and a letter from Earlham’s mayor confirming their legitimacy.
  • An Uber driver delivered $12,000 in food to a hospital in Memphis, Tennessee after hearing from one of her passengers — a nurse that worked at the hospital — that she hadn’t been able to eat during her shift. This got the driver thinking, and she set up a fundraiser for local residents to donate money that would go towards purchasing meals for the overworked and hungry hospital staff. Since starting the fund, this amazing Uber driver has made 27 food deliveries, feeding 50 to 60 hospital staff members every night.
Young boy petting dog in animal shelter spending time with the pet
  • And let’s not forget that it’s not just us humans that have been affected by COVID-19. In Palm Beach County, Florida, an animal shelter is experiencing the best problem they’ve ever had: totally empty kennels — for the first time in its history. Every dog they had has been adopted into a home where their companionship and unconditional love is desperately needed.

Inspired by these stories, I’ve looked to my own present and past clients and seen these kinds of positive stories, too! And the media has been sharing their good news with the public:

  • Ensurem — an insurance technology and product distribution company in Clearwater, Florida — was featured in Catalyst for the company’s plans to hire 80 call center insurance agents as part of its COVID-19 business disaster plan — despite the fact that we’re in an time where layoffs are continuing to increase. Ensurem currently has more than 100 employees now operating as a remote-based workforce and is providing employment at a time when it is sorely needed.
  • In that same publication, KnowBe4 is arming people with the know-how for identifying new types of scams and helping protect us against fraudsters. KnowBe4 discovered and is now warning people about an email that is falsely claiming that recipients have come in contact with a friend, colleague, or family member who has COVID-19. The email then tells the recipient to download an attachment (i.e. malware) and proceed immediately to the hospital.
  • Dr. Craig Escude’ — president of Health Risk Screening, Inc. — was featured on Bay News 9, where he discussed the importance of understanding that people with physical or mental disabilities can be more sensitive to changes in routines, environments, and even support staff. His expertise brought awareness to an issue in the community and much needed attention for a part of our population that needs extra support.

You’re working to solve problems caused by COVID-19, right? Then do you also have good news to share? Like I said, there’s a craving out there for stories that boost morale and offer hope. That’s why the media wants your thought leadership – so they can pass it along to their viewers, listeners, and readers. Let’s get you in front of the journalists who want to hear your inspirational stories.

Give us a call.


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