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By Jesse Stanchak

Social Media ChallengeNonprofits and traditional businesses aren’t always as different as they appear. Sure, they’re going to do different things with their revenue. But on the road leading up to making a sale (or securing a donation), they’ve got a lot of the same worries. They both want to get their names out there, shape their brand identities and convince people to part with their hard-earned money. They’re both worried about the economy, the competition and a changing marketplace. Social media isn’t a push-button solution for any of those concerns — but it can be a useful tool for coping with all of them.