Integrating Social Media, Search Marketing, and PR
By Aaron Kahlow, ClickZ, Nov 16, 2009
Unequivocally, the biggest questions of the year are: “Where does social media fit into my search and marketing plan?” and “Where’s the ROI (define) going to come from to CYA (define) for the spend?” Answers to these questions will be addressed during the panel session, “PR, Social Media, and Search” at SES Chicago next month. This topic has me so pumped, that I’m flying from California to Chicago in the heart of December.
Looking at major brands like Dell, Southwest Airlines, Cisco, and more, our panel explores the boomerang effect of social media on PR efforts, SEO, and all things in between. It’s been stated that social media is the single biggest differentiator in the SEO world today. Those that harness unique user-generated content, the links from the blogosphere and forums, as well as the buzz created from retweets, Facebook updates, and YouTube videos, will reap benefits — if done correctly.
Moreover, the PR impact of social is undeniable. That includes responding to erroneous attacks on your brand through a timely response on Twitter and in the blogosphere, or getting buzz about a new product launch. There’s no better way to get the word out than the social media channel.
All this comes to one main point: integration.
To read the full article, including the 6 best practices from the panel, just lick this link – clickz.com