Front and center in today’s intense focus on personal appearance sits cosmetic dentistry. In the industry’s explosion, there has been much botched cosmetic dental work—and it takes an innovative art form to repair it. 

 (San Antonio, Texas) July 18, 2017With the intense focus from the entertainment industry and social media, personal appearance—with the smile being the centerpiece—has come to serious prominence. Due to overwhelming demand, the ranks of cosmetic dentistry have swelled dramatically, and unfortunately not everyone is truly qualified. With $16 billion spent correcting botched work in 2016, up from $10 billion in 2015, it takes a true artist to correct it1. With the increased demand of a perfect smile combined with failed work across the country, Cosmetic Dental Associates (CDA) describes the best cosmetic work as a true art form. 


Since 2004, correction of botched cosmetic dental work has increased from 30% to 40%. With the number of cosmetic dentists increasing by 16% over that time, the dollar amount spent on botched jobs is nearly $20 billion2. 


John Moore, Jr. DDS, founder of CDA, says improving one’s smile is no longer just the practical application of improving the overall health and functionality of teeth; cosmetic dentists with artistic experience have a better ability to visualize spectacular results with enough ease and confidence to make a difference to patients.  


“In cosmetic dentistry, it is vitally important to take into account factors such as light reflections, color dynamics, optical illusions, optics, perspective and proportions,” Dr. Moore said. “The skill to do so stems directly from formal art training. Many years ago, it became apparent to me that being able to apply these principles right in an office, assisted by skilled experienced lab technicians, made true dental artistry possible.”   


A considerable portion of Dr. Moore’s practice is in the correction of horrid smiles. Up to 40% of his revenue comes from correcting subpar cosmetic dentistry, which consistently leads him to seek out new and better ways of perfecting smiles. 


The increase in botched jobs over the last 15 years can be attributed to dentists not understanding basic art techniques that can go a long way to perfecting a smile. Poor bonding techniques and a lack of knowledge regarding color combinations can cause the bonding to not match the color of the surrounding teeth, making them look gray or brown. Lighting is another important art factor that can cause bonds and veneers to look different. A dentist’s work may look completely different in natural outdoor lighting compared with the light used during the surgery4 


It was Dr. Moore’s knowledge and application of these art techniques that led him to seek out the work of an award-winning diamond cutter and take 15 years of art training, to mimic the way a diamond cutter works.5  


Dr. Moore advises prospective cosmetic dental patients to pay close attention to artistry in any cosmetic dentist they are considering. “Ask for pictures and videos,” he said. “In this day and age of digital cameras, HD videography and essentially unlimited storage all artists take pictures of their art. If it’s worth taking a picture of it, they will.” Dr. Moore went on to advise patients to ask doctors about the art behind their work including questions on coloration and exposure to natural light opposed to the surgical light 


Finally, Dr. Moore advises that prospective patients pay a personal visit as a last qualification. Ask all kinds of pertinent questions of the cosmetic dentist so that they clearly demonstrate they will provide the results the patient is paying very good money for.