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The Great White iPhone: How Apple Spun A Tech Fail Into A PR Win

Great White Iphone

To read the full story click here fastcompany.com


So the white iPhone is “finally” here. Yawn. But the point made in this story is a good one. Apple has excellent PR, sometimes in spite of themselves, and the release of the white iPhone is another good example of that PR at work. Now where in the heck is that dang iPhone 5!!!


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