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The Current Rage In Branding: Fake Authenticity Is Now A-Okay

The Current Rage In Branding: Fake Authenticity Is Now A-Okay

“We are indeed living in an interesting age when it is socially accepted, even prestigious, to fake an authentic experience. We have come a long way from frowning at the Italian pavilion at Epcot center with all its fake kitsch. Today’s simulacra are tasteful and only kitsch as an ironic statement.” – Michael Raisanen. To read the full article click here fastcodesign.com


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