what is pr

In the category of “There oughta be a law,” comes the situation involving PR firms that not only don’t practice what they preach but go to some lengths to circumvent ethics and proceed to take their clients... Read More
Every now and again, public opinion ramps up and becomes so unified that voice of the consumer finally gets heard. Even in today’s social media circus, our voice as consumers can be lost in the veritable tsunami... Read More
Long live deception and the twisting of words…not. At one time there was clear differentiation between advertising and editorial. Then along came the advertorial or its modern day equivalent native advertising.... Read More
There’s an old saying in public relations — in PR perception is EVERYTHING. But when it comes down to it, what exactly is PR? What is that elusive everything? The term ‘public relations’ has become so... Read More
The content marketing industry will be expanding in 2014, with 71% of marketers increasing their content marketing investment in 2014, and 39% increasing spend on curation (1). However, many organizations will find... Read More

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