The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business mediocrity and greatness.... Read More The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business mediocrity and greatness.... Read More Florida residents might realize that Tampa is the largest Metropolitan Statistical Area in the state, but would many know that it’s actually the 18th largest nationwide? More and more companies are taking note... Read More
Today, we may not think of Coca-Cola as a “risk-taking” company, being as established as they are, but it was actually a well-timed risk and some good old-fashioned goodwill that made them the international... Read More
When companies are disrupting the status quo, it is because something is broken. There is a better way to do something and/or consumer demand has risen to the point that something has to be done. Disruptive innovation... Read More
There are few PR disasters currently brewing worse than what’s happening at Toys R Us. To many, it would seem elementary that compensation should reward production, but even in the midst of Chapter 11, Toys “R”... Read More
“This [death] was a tragic accident that should never have occurred, as pets should never be placed in the overhead bin,” [United Airlines] said. “We assume full responsibility for this tragedy... Read More
The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly... Read More
You’d be surprised at the common misconception of what PR is, what it can do, and its power to bolster sales and produce ROI. By Karla Jo Helms Public Relations. You’ve seen it on TV, you’ve seen it promoted... Read More
One of the most devastatingly successful public relations campaigns was run by Nazi Germany. I said public relations because under the guise of PR, propaganda made a huge stronghold on the world. The Nazi propaganda... Read More
What’s a guy gonna do? You’ve interviewed several PR firms and they all seem good but that’s the problem they all seem good. Here’s a sure-fire way to gauge to determine who is IN or who is OUT (Hat tip... Read More