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The Most Common Corporate Misunderstanding between PR and Marketing

Author: Karla Jo HelmsOn: Jan 02Categories: #PRWINS, #WhatIsPR, JoTo PR

The Most Common Corporate Misunderstanding between PR and Marketing

The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business mediocrity and greatness. With the private sector adding 271,000...

#PRWIN Tampa Bay: Growth in Tampa, Boon for Business

Author: Karla Jo HelmsOn: Apr 05Categories: #PRWINS, JoTo PR

Florida residents might realize that Tampa is the largest Metropolitan Statistical Area in the state, but would many know that it’s actually the 18th largest nationwide? More and more companies are taking note of the abundance of benefits Tampa Bay...

#PRinHistory: The Public Relations of Coca-Cola during WWII

Author: Karla Jo HelmsOn: Apr 05Categories: #PRinHistory, JoTo PR

Today, we may not think of Coca-Cola as a “risk-taking” company, being as established as they are, but it was actually a well-timed risk and some good old-fashioned goodwill that made them the international behemoth that they are today. At the time...

#PRDisruption: Innovative Market Disruption, MyMedicalShopper #PRWIN

Author: Karla Jo HelmsOn: Apr 05Categories: #PRDisruption, #PRWINS, JoTo PR

When companies are disrupting the status quo, it is because something is broken. There is a better way to do something and/or consumer demand has risen to the point that something has to be done. Disruptive innovation is a term in the field of business...

#PRFAIL: Toys R Us is Toys No More

Author: Karla Jo HelmsOn: Apr 05Categories: #PRFAILS, JoTo PR

There are few PR disasters currently brewing worse than what’s happening at Toys R Us. To many, it would seem elementary that compensation should reward production, but even in the midst of Chapter 11, Toys “R” Us has won approval to pay...

#PRFAIL: United Airlines or Divided Airlines?

Author: Karla Jo HelmsOn: Apr 05Categories: #PRFAILS, JoTo PR

“This [death] was a tragic accident that should never have occurred, as pets should never be placed in the overhead bin,” [United Airlines] said. “We assume full responsibility for this tragedy and express our deepest condolences to...

#PRFAIL: Equifax or Equifear?

Author: Karla Jo HelmsOn: Apr 05Categories: #PRFAILS, JoTo PR

The September 2017 breach of credit reporting agency Equifax, which exposed the personal data of 150 million Americans as well as residents of the UK and Canada, was so extensive as to be dumbfounding. Certainly few compromises of its scope and magnitude...

What Exactly IS PR?

Author: Karla Jo HelmsOn: Mar 01Categories: #WhatIsPR, JoTo PR No Comments

You’d be surprised at the common misconception of what PR is, what it can do, and its power to bolster sales and produce ROI. By Karla Jo Helms Public Relations. You’ve seen it on TV, you’ve seen it promoted all over the internet and you’ve heard...

#PRinHistory: Nazi Germany’s Manipulation of PR

Author: Karla Jo HelmsOn: Jan 19Categories: #PRinHistory, JoTo PR

One of the most devastatingly successful public relations campaigns was run by Nazi Germany. I said public relations because under the guise of PR, propaganda made a huge stronghold on the world. The Nazi propaganda machine was like none other, coercing...

#WhatisPR: ROI, ROI, ROI – PR and Profits

Author: Karla Jo HelmsOn: Jan 19Categories: JoTo PR

What’s a guy gonna do? You’ve interviewed several PR firms and they all seem good but that’s the problem they all seem good. Here’s a sure-fire way to gauge to determine who is IN or who is OUT (Hat tip to Heidi Klum for the catch phrase). They...