Sony wanted to generate interest in their new portable gaming system, the PlayStation Portable (PSP) the electronics giant decided that rather than rely on utilize their positive reputation to help bu [...]
The Real Relationship between PR and Marketing An understanding between PR and Marketing is the ultimate fundamental that will make a difference between business failure and success, business medio [...]
RX Painkiller Users Now Outnumber Smokers in the U.S., as Novus Medical Detox Center Raises Red Flags in Digital Journal JoTo PR Client, Novus Medical Detox, is featured in an article in Digital Journ [...]
Providing Solutions to Mountains of Food Waste JoTo PR client, Power Knot, was featured in a highly-targeted industry news article in Modern Restaurant Management entitled MRM Talking With: Iain Milne [...]
Self-Driving Cars' Impact on Insurance Puts Quadrant Information Systems in the Cross Hairs of the Future JoTo PR Client, Quadrant Information Systems, was featured in an article in AutoGuide.com enti [...]
With the high-profile data breaches of Target, Neiman Marcus and other reputable businesses, the question of cyber protection is a prominent one among corporations today. JoTo PR client, Solace Ins [...]
Public relations is a tool that can take a company from the background into the spotlight – but the only way to do that successfully is with a methodical plan that merges the company’s aspirations [...]
Internal PR campaigns for corporations are advantageous in growing the bottom line – your management being a target market to foster. A recent study highlights the lack of confidence in leade [...]
Conscious consumerism proves PR was at work for years to start and change a cultural phenomena of how we look at and relate to food. The mindset of the American public is ever-changing. Today, the [...]
How PR Can Help Avoid Costly Ad Mistakes In today’s world, businesses don’t always have the luxury of making mistakes and then apologizing for them – specifically when the mistake falls under the c [...]