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Content Marketing For Small Businesses

Author: Karla Jo HelmsOn: Oct 09Categories: #PRDisruption, Case Studies, JoTo PR

Content Marketing For Small Businesses

#PRDisruption, Case Studies, JoTo PR

Everywhere you look, you will see content marketing. It’s been that way seemingly forever. But it can be hard to zero in on the deeper meaning when a word, term, or phrase – like content marketing strategies – is thrown around. The manner in...

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Building Your Business With Digital PR

Author: Karla Jo HelmsOn: Oct 09Categories: #PRDisruption, JoTo PR, Social Media PR

Building Your Business With Digital PR

#PRDisruption, JoTo PR, Social Media PR

Before we dive headfirst into digital PR, let’s define it. Used by businesses to increase their online presence, digital PR is an online marketing strategy. Digital PR agencies, to gain high-quality back links for the businesses they represent,...

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#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Author: Jeaunae PearsonOn: Sep 28Categories: Case Studies, Company Blog, JoTo PR

#PRCaseStudy: Stop the Presses! Newsflash! This Just In! It’s All About You!

Case Studies, Company Blog, JoTo PR

Think about it: Just about everyone you know is on one or more social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.). It’s not a trend or a fad. It’s now the norm. Sure you could argue that they started out as fads, new ways to talk...

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Secrets of SEO and Social Media Marketing | JoTo PR

Author: Karla Jo HelmsOn: Jul 10Categories: JoTo PR

Secrets of SEO and Social Media Marketing | JoTo PR

JoTo PR

When you consider SEO, you’re likely thinking of site indexing, image alt tags, and beefing up the content on your website. But did you know that your social media presence actually plays a huge role in your SEO ranking as well? While social media...

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Using Video in Social Media:

Author: Jeaunae PearsonOn: Jun 23Categories: #PRDisruption, JoTo PR, PR Tips, Social Media PR

Using Video in Social Media:

#PRDisruption, JoTo PR, PR Tips, Social Media PR

How to Capture Attention & Engagement | JoTo PR If you’ve been hesitant to invest in video marketing for your business’ social media channels, we recommend you don’t wait any longer. It’s been estimated that by the end of 2020, 80% of...

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COVID-19 Social Media Help: Thinking Outside Your Comfort Zone

Author: Jeaunae PearsonOn: Mar 30Categories: Company Blog, COVID-19, JoTo PR, PR Tips, Social Media PR

COVID-19 Social Media Help: Thinking Outside Your Comfort Zone

Company Blog, COVID-19, JoTo PR, PR Tips, Social Media PR

COVID-19 has made us all rewrite, if not throw out, our respective business rulebooks and start from scratch. SOCIAL MEDIA has been no exception. What were considered good social media practices just a few short weeks ago are sorely inadequate to handle...

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The Uncharted, But Highly Beneficial Territory of B2B Social Media Marketing

Author: Karla Jo HelmsOn: Nov 30Categories: Company Blog, JoTo PR, Social Media PR

The Uncharted, But Highly Beneficial Territory of B2B Social Media Marketing

Company Blog, JoTo PR, Social Media PR

Social Media Marketing has been figured out and robustly mapped for B2C, so why are so many B2B companies behind the times in this arena? By Karla Jo Helms   Social Media came onto the scene with a bang two decades ago and ever since people have...

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Big Companies Making Big Money on Social Media

Author: Karla Jo HelmsOn: Aug 23Categories: JoTo PR

I just finished reading “Live From eTail: Dell Does $3 Million in Sales on Twitter” When asked the secret to their success Dell simply states that they use people on Twitter who are not corporate figures but who are real people and that they...

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Event ratings soar, and social media takes credit

Author: Karla Jo HelmsOn: Feb 26Categories: JoTo PR

“After years of dwindling ratings and increasingly fractured audiences, big event pop culture has made a comeback. Though there are particular reasons for each of these successes, one unifying theory is that social media networks are magnifying...

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The Most Common Corporate Misunderstanding – The Relationship Between PR and Marketing

Author: Karla Jo HelmsOn: Oct 26Categories: JoTo PR

The Ultimate Fundamental That Will Make a Difference Between Business Failure and Success, Business Mediocrity and Greatness. At this point in time with a battered national economy weighing heavily on many businesses, it is a bit aggravating to learn...

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